将生态产品项目引进秘鲁市场的商业计划
发布时间：2021-12-15 17:16
本文件是一个商业计划,其目的是解决在秘鲁市场引进两种类似产品的可行性。第一种产品是可生物降解的一次性毛巾。第二种是可生物降解的食品包装。我们正在利用通过提供“绿色”替代方案照顾环境的经常性趋势。这个项目分为七章。像往常一样,它从一个介绍开始,结束于一个结论。其他章节包括文献回顾,环境分析,我们公司和团队的综合,营销计划,最后是财务计划。这些分别是第二,三,四,五和六章。我们产品的差异在于我们实施一种我们认为是革命性和重要性的新材料。其特殊性是其生物降解性,其便宜性和良好的质量。这样,我们为企业和消费者提供了一个替代方案,以尽量减少浪费,使世界变得更好的地方,而不花费过多的钱。我们是第一家对秘鲁实施这一概念的公司,该公司为企业提供购买环保产品的选择。这样,我们将促进这一伟大的趋势,照顾我们的世界在秘鲁社会,并介绍一个想法,不是一切好都必然昂贵。我们的初始投资约为25,660.54新鞋底。如果我们考虑到我们每年的预测销售额,固定成本,可变成本,行政和运营成本,那么我们假设在两年内我们将恢复所有的投资。在这一点之后,只要我们成功地吸引了大量客户,我们就会获得可观的利润。净现值为78,847....
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter 1 Introduction
1.1 Background
1.2 Current status
1.3 Theoretical tools
1.4 Research contents and methods
1.4.1 Research contents
1.4.2 Research methods
Chapter 2 Literature review
2.1 Marketing Theory
2.2 Business Model
2.3 Literature review (applied to the new venture)
2.4 Models/concepts/frameworks
2.5 Application of the relevant models/concepts/frameworks
Chapter 3 Environmental analysis
3.1 The opportunity
3.1.1 Market research
3.1.2 The gap
3.2 Industry analysis
3.2.1 Current competitive situation
3.2.2 Projected strategic moves by current players
3.2.3 Changes brought to the competitiveness of the industry by the new venture
3.3 Innovations brought to the industry by the new venture
3.3.1 Intellectual property/patents
3.4 Strategy
3.4.1 Sources of differentiation and competitive advantage
3.5 Ethics and sustainability
Chapter 4 The company and team
4.1 Legal structure
4.2 Ownership
4.3 The advisory board
4.4 The management team
4.4.1 Expected contributions by each team
4.4.2 Expected salary
Chapter 5 Marketing plan
5.1 Identification of customers
5.2 Number of potential customers and potential sales revenues
5.3 Requirements of various customer segments
5.3.1 Importance of Customer Segmentation
5.3.2 Ways to effectively access each segment, distributors, a captive sales force, e-commerce, etc
5.4 Appropriate sales and promotion approaches
5.5 Analysis of Consumer Behavior
5.6 Customer price sensitivity
5.7 Cost of acquiring and retaining customers
5.8 Strengths and weaknesses of competitors and ways that competitors are likely toreact when the company enters the market
Chapter 6 Operating and Financial plans
6.1 Conversion of inputs into outputs that customer value
6.1.1 Supplier relationships
6.1.2 Inventory required
6.1.3 Manufacturing/service provision
6.1.4 In-house/outsourced operations
6.2 Financial plan
6.2.1 Cost calculations
6.2.2 Projected Break Even Point
6.2.3 Projected Cash flows
6.2.4 Analysis of risk, present value, IRR, etc
6.2.5 Analysis of possible scenarios and probability of occurrence
6.3 Contingency plans (linked to scenarios in 6.2.5)
6.3.1 Triggers/thresholds to change courses
Chapter 7 Conclusions
7.1 Main research conclusions
7.2 Limitations and future research directions
7.2.1 Limitations
7.2.2 Future research directions
Bibliography
本文编号：3536834
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：81 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter 1 Introduction
1.1 Background
1.2 Current status
1.3 Theoretical tools
1.4 Research contents and methods
1.4.1 Research contents
1.4.2 Research methods
Chapter 2 Literature review
2.1 Marketing Theory
2.2 Business Model
2.3 Literature review (applied to the new venture)
2.4 Models/concepts/frameworks
2.5 Application of the relevant models/concepts/frameworks
Chapter 3 Environmental analysis
3.1 The opportunity
3.1.1 Market research
3.1.2 The gap
3.2 Industry analysis
3.2.1 Current competitive situation
3.2.2 Projected strategic moves by current players
3.2.3 Changes brought to the competitiveness of the industry by the new venture
3.3 Innovations brought to the industry by the new venture
3.3.1 Intellectual property/patents
3.4 Strategy
3.4.1 Sources of differentiation and competitive advantage
3.5 Ethics and sustainability
Chapter 4 The company and team
4.1 Legal structure
4.2 Ownership
4.3 The advisory board
4.4 The management team
4.4.1 Expected contributions by each team
4.4.2 Expected salary
Chapter 5 Marketing plan
5.1 Identification of customers
5.2 Number of potential customers and potential sales revenues
5.3 Requirements of various customer segments
5.3.1 Importance of Customer Segmentation
5.3.2 Ways to effectively access each segment, distributors, a captive sales force, e-commerce, etc
5.4 Appropriate sales and promotion approaches
5.5 Analysis of Consumer Behavior
5.6 Customer price sensitivity
5.7 Cost of acquiring and retaining customers
5.8 Strengths and weaknesses of competitors and ways that competitors are likely toreact when the company enters the market
Chapter 6 Operating and Financial plans
6.1 Conversion of inputs into outputs that customer value
6.1.1 Supplier relationships
6.1.2 Inventory required
6.1.3 Manufacturing/service provision
6.1.4 In-house/outsourced operations
6.2 Financial plan
6.2.1 Cost calculations
6.2.2 Projected Break Even Point
6.2.3 Projected Cash flows
6.2.4 Analysis of risk, present value, IRR, etc
6.2.5 Analysis of possible scenarios and probability of occurrence
6.3 Contingency plans (linked to scenarios in 6.2.5)
6.3.1 Triggers/thresholds to change courses
Chapter 7 Conclusions
7.1 Main research conclusions
7.2 Limitations and future research directions
7.2.1 Limitations
7.2.2 Future research directions
Bibliography
本文编号：3536834
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