文化产业发展过程中加快传统媒体转型发展研究

发布时间：2018-01-05 01:08

本文关键词：文化产业发展过程中加快传统媒体转型发展研究　出处：《北京邮电大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来,在我国经济高速发展的同时,带给地方环境的压力相当大。随着经济的发展,资源的约束越来越突出,在这种情况下,为了保证经济“又好又快”的发展,我们国家经济结构要面临转型,即从过去那种“高投入、高能耗、高污染、低产出”的模式向“低投入、低能耗、低污染、高产出”转变。同时我国加快经济发展方式转变有着深刻的国际国内背景。全球金融危机对我国经济发展方式形成了巨大的外部冲击,经济发展方式本身的不适应性和内在缺陷正在日益凸现,不仅经济发展方式本身不可持续,而且也不能适应整个国家经济发展方式面临根本性转变的形势。本论文的内容主要包括以下几方面的内容：文化产业发展背景、文化产业发展的意义与必要性、文化产业的目标及具体措施、中国传媒行业发展概况和经营情况分析和中国电视产业发展、中央电视台战略模式分析、新媒体和全球媒体发展、传统媒体道的发展转型. 本文首先从文化发展的特征和发展现状入手,在提出重点发展文化产业的背景和条件下,就媒体行业如何抓住机遇、适应市场、适应经济发展的需要,快速合理正确的转型进行分析、论证。同时就中国传媒行业的发展状况进行分析和总结,例举中央电视台作为案例分析,应用s. w. o. t分析工具对央视采用的战略模型进行全面的剖析。最后就发展和转型提出自己的客观看法和建议。
[Abstract]:In recent years , while our country ' s economy has developed rapidly , the pressure to the local environment is quite large . With the development of economy , the restriction of resources becomes more and more prominent . In this case , in order to guarantee the development of the economy , our country ' s economic structure will face the transformation , that is , from the previous " high input , high energy consumption , high pollution , low output " mode to " low input , low energy consumption , low pollution , high output " transformation . At the same time , our country accelerates the transformation of the mode of economic development has a profound international background . The global financial crisis has formed a huge external impact on our country ' s economic development mode . The lack of adaptability and inherent flaw in the way of economic development is becoming increasingly convex , not only the economic development mode itself is not sustainable , but also can not adapt to the situation of the fundamental transformation of the whole country ' s economic development mode . The contents of this paper mainly include the following aspects : the background of cultural industry development , the significance and necessity of cultural industry development , the objectives and concrete measures of the cultural industry , the analysis of the development of Chinese media industry , the analysis of the operation situation and the development of China ' s television industry , the analysis of the strategic pattern of CCTV , the new media and the global media development , and the transformation of the development of traditional media . This paper starts with the characteristics and development of cultural development , and analyzes and proves how the media industry can seize the opportunity , adapt the market , adapt to the needs of the economic development , and analyze and demonstrate the development of the media industry . At the same time , the author analyses and summarizes the development of the media industry in China . At the same time , the author analyzes and summarizes the development of the Chinese media industry .

【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

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