经济观察网内容定位研究

发布时间：2018-01-05 21:13

本文关键词：经济观察网内容定位研究　出处：《华东师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：财经媒体是促进经济社会良好运转的重要润滑剂,并将发挥更大的作用。但当下普遍网络化的财经媒体面临着激烈的竞争局面,媒体的内容定位亟待改进和提升。本文通过对经济观察网内容定位的分析,结合竞争者和受众的属性分析,试图发现经济观察网内容定位的特征规律,提出经济观察网内容定位的改善策略,以及网络财经媒体内容定位的有益思考。本文第二章和第三章主要分析了经济观察网的行业竞争环境,如新传播渠道的影响、网络财经媒体竞争加剧、财经资讯需求多元化等行业现状及趋势；以及对经济观察网基于受众的纵向内容定位和基于板块细分格局的横向内容定位进行分析。本文第四章针对经济观察网内容定位的优化提出三方面的建议。内容定位必须迎合财经资讯传播渠道,本文建议对经济观察报系各渠道内容进行整合；针对经济观察网内容定位提出高端受众导向、差异化导向、深度导向等三个维度的内容定位倾向；认为内容定位的核心是内容价值定位,并提出三方面的坚持或改进目标,一、财经媒体监督责任感的强化；二、市场经济的智库：财经意见市场与财经媒体；三、经济观察网“理性建设性”基本价值观的坚守。
[Abstract]:Financial media is an important lubricant to promote the good operation of the economy and society, and will play a greater role. The content orientation of the media needs to be improved and promoted urgently. Based on the analysis of the content orientation of the Economic observation Network and the attribute analysis of the competitors and the audience, this paper tries to find out the characteristic law of the content location of the Economic observation Network, and puts forward the improvement strategy of the content location of the Economic observation Network. As well as the network financial media content localization beneficial thinking. The second and third chapters mainly analyze the industry competition environment of the economic observation network, such as the influence of the new communication channel, the intensified competition of the network financial media, the diversification of the financial information demand and so on. And the economic observation net based on the audience vertical content positioning and the horizontal content location based on the plate segmentation pattern. Chapter 4th puts forward three suggestions for the optimization of the content orientation of the Economic observation Network. The content orientation must cater to the channel of financial and economic information dissemination, and this paper suggests the integration of the contents of the various channels of the Economic observation Network. Aiming at the content orientation of the economic observation network, this paper puts forward the orientation tendency of the content orientation in three dimensions: the high-end audience orientation, the differentiation orientation and the depth orientation. The paper holds that the core of content orientation is content value orientation, and puts forward three goals: first, strengthening the sense of responsibility of financial media supervision; Second, think tank of market economy: financial opinion market and financial media; Third, the economic observation net "rational constructive" basic values stick to.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206

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