邯郸永年县太极拳文化产业现状与发展研究

发布时间：2018-01-08 00:06

本文关键词：邯郸永年县太极拳文化产业现状与发展研究　出处：《河北师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：太极拳是我国民族传统体育中的优秀健身项目，是古代“阴阳”、“太极”理论与武术、中医、气功的完美结合，不但可以强身健体而且同时兼具技击与表演的功能。太极拳文化产业是在国内文化产业快速发展基础上的一项新兴产业。邯郸永年县是杨式、武式太极拳发祥地。近年来，先后荣获中国太极拳之乡、中国太极拳研究中心、太极拳圣地等称号。随着社会经济的发展，物质条件的提高，人们对健康的需求变得十分迫切。从而为邯郸永年县太极拳文化产业的发展打下了良好基础，形成了较好的发展空间。本文围绕邯郸永年县太极拳文化产业现状进行调查分析，力求在前人对太极拳研究成果的前提下，从不同角度深入解析当前邯郸永年县太极拳文化产业中存在的问题，为邯郸永年县太极拳文化产业发展提出改善建议。本文采用文献资料法、调查法、数理统计法、SWOT分析法等研究方法，对邯郸永年县太极拳文化产业的现状进行了调查。通过运用SWOT方法对邯郸永年县太极拳文化产业发展现状进行了分析，指出了邯郸永年县太极拳文化产业发展的内部优势和劣势，以及发展面临的外部机遇和威胁。得出以下结论： 1．永年县是杨式、武式太极拳的发源地，具有无可替代的稀缺文化资源。 2．永年县太极拳文化产业处于起步阶段，虽为当地经济带来一些收益，但总体产业化水平不高。 3．永年县太极拳文化产业方面的人才类型单一，文化素质偏低，多为授拳者，高素质的市场管理、营销方面的人才少，太极拳科研人才更加匮乏。 4．永年县太极拳文化旅游产业已初具规模，主要以太极拳文化为龙头，推出特色旅游线路。部分项目正在建设中，投资需求大，目前资金投入存在一定缺口。 5．永年县太极拳文化古城的保护与开发受到了各级领导的高度重视。个别部门在投资建设上存在重硬件轻软件的现象，不利于太极拳文化产业的持续发展。针对调查中发现的问题，提出以下建议，，为邯郸永年县未来更好的发展太极拳文化产业作参考。 1．深度开发永年县太极拳文化资源，树立杨式、武式太极拳圣地这一知名品牌形象。 2．以太极拳文化为载体，加强宣传营销，联合影视集团与动作巨星拍摄永年太极拳文化题材的影视剧进行推广与对外宣传。 3．努力争取与大学合作，提高理论与技术的科学量化水平，联合培养急需的高素质人才。认真搞好与中小学合作，做好太极拳文化的普及与继承。 4．为太极拳文化产业搭建招商平台，多出台招商引资优惠政策。在现有太极拳文化旅游的基础上，进一步策划一些新的优势旅游项目。 5．政府部门要与企业合作，运用商业模式积极策划一批独具品牌与影响力的永年太极拳武术节、太极拳推手争霸赛等精品活动。
[Abstract]:Taijiquan is an excellent fitness item in the traditional national sports of our country. It is the perfect combination of ancient "Yin and Yang", "Tai Chi" theory and martial arts, Chinese medicine, Qigong. Taijiquan culture industry is a new industry based on the rapid development of domestic cultural industry. Handan Yongnian County is the birthplace of Yang style and Wu style Taijiquan. In recent years, it has won the title of "Taijiquan Township, China Taijiquan Research Center, Taijiquan Holy Land" and so on. With the development of social economy. With the improvement of material conditions, people's need for health becomes very urgent, thus laying a good foundation for the development of Taijiquan cultural industry in Yongnian County of Handan. Formed a better space for development. This article around Handan Yongnian County Taijiquan cultural industry status of investigation and analysis, in order to make efforts to Taijiquan research results on the premise of predecessors. The problems existing in Taijiquan cultural industry in Yongnian County of Handan are analyzed from different angles, and suggestions for improving the development of Taijiquan Culture Industry in Yongnian County of Handan are put forward. This paper adopts the methods of literature, investigation, mathematical statistics and SWOT analysis. The present situation of Taijiquan cultural industry in Yongnian County Handan was investigated and the development status of Taijiquan cultural industry in Yongnian County Handan was analyzed by using SWOT method. This paper points out the internal advantages and disadvantages of the development of Taijiquan cultural industry in Yongnian County, Handan, as well as the external opportunities and threats faced by the development, and draws the following conclusions: Yongnian County is the birthplace of Yang style and Wu style Taijiquan, with irreplaceable scarce cultural resources. 2. The cultural industry of Taijiquan in Yongnian County is in its infancy. Although it brings some benefits to the local economy, the overall industrialization level is not high. 3.Talent type of Taijiquan cultural industry in Yongnian County is single, cultural quality is on the low side, most of them are boxing givers, high quality market management, less talents in marketing, and less scientific talents in Taijiquan. 4. The tourism industry of Taijiquan culture in Yongnian county has begun to take shape, mainly taking Taijiquan culture as the leading factor, introducing characteristic tourist routes. Some projects are under construction, and the investment demand is great. At present, there is a gap in capital investment. 5. the protection and development of the ancient city of Taijiquan culture in Yongnian County has been highly valued by leaders at all levels. It is unfavorable to the sustainable development of Taijiquan cultural industry. In view of the problems found in the investigation, the following suggestions are put forward for the future better development of Taijiquan cultural industry in Yongnian County, Handan. 1. Develop the cultural resources of Taijiquan in Yongnian County, and set up the famous brand image of Taijiquan Holy Land of Yang style and Wu style. 2. Take Taijiquan culture as the carrier, strengthen propaganda and marketing, combine film and television group with action superstar to shoot film and TV play of Yongnian Taijiquan culture subject matter, carry on the promotion and external propaganda. 3. Strive to cooperate with universities, improve the scientific quantification level of theory and technology, jointly train high quality talents who are in urgent need, do well in cooperation with middle and primary schools, and do a good job in popularizing and inheriting Taijiquan culture. 4. To set up the investment platform for Taijiquan cultural industry and introduce preferential policies to attract investment. On the basis of the existing Taijiquan cultural tourism, we should further plan some new advantageous tourism projects. 5. Government departments should cooperate with enterprises to actively plan a group of unique brand and influence Taijiquan martial arts festival, Taijiquan competition and other fine activities.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

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