我国影视贸易企业存在的问题及对策分析

发布时间：2018-01-10 18:16

本文关键词：我国影视贸易企业存在的问题及对策分析　出处：《对外经济贸易大学》2016年硕士论文　论文类型：学位论文

【摘要】：在经济市场化和全球化的大环境下,文化贸易成为当代经济发展的一只独立力量,对全球经济发展起到了重要作用。影视产品是最有代表性的文化产品,影视贸易可以说是文化贸易乃至国际贸易的重要构成,除了其贸易属性带来经济效益,更重要的是凭借其特有的内容和形式传播着影视产品输出国的文化理念,同时也带动影视产业迅速发展。我国影视业近年来发展迅速,已经成为电视剧、动画片年产量世界第一大国,全球第二大电影市场、全球第三大电影生产国,拥有全世界最快的票房增速。但不可忽略的是,在全球电影市场的版块分割格局上,美国仍然拥有着霸主地位。我国影视出口的整体状况亦很不容乐观。一方面,出口至海外的中国影视作品非常少,另一方面,影视作品出口贸易额非常低,增长速度缓慢。中国影视贸易企业近年来整体发展迅猛,但是海外市场拓展仍然是发展的短板,在影视产品内容、贸易渠道、融资方式等方面也面临着许多困境。文章以国际文化贸易、产业经济学、文化折扣等理论支撑,采用文献分析法,案例分析法等,首先描述我国目前影视贸易现状及主要特点,之后具体分析我国影视贸易企业的现状,现阶段呈现出的特点及趋势,进一步从影视产品内容、贸易领域、贸易渠道、融资方式等方面分析影视贸易企业发展过程中存在的主要问题,最后对我国影视贸易企业的发展提出对策及思考,希望能以此促进我国影视贸易发展,实现中华文化在国际上强大的竞争力和影响力。
[Abstract]:Under the circumstances of economic marketization and globalization, cultural trade has become an independent force in contemporary economic development, which has played an important role in global economic development. Film and television products are the most representative cultural products. Film and television trade can be said to be an important component of cultural trade and even international trade, in addition to its trade attributes bring economic benefits, more importantly, with its unique content and form to spread the cultural concept of film and television products exporting countries. At the same time, it also drives the rapid development of the film and television industry. In recent years, China's film and television industry has developed rapidly, has become the largest TV series, animation annual output of the world's largest country, the world's second largest film market, the world's third largest film producer. Has the world's fastest box-office growth. But can not be ignored, in the global film market in the layout of the partition. The United States still has a dominant position. The overall situation of China's film and television exports is not optimistic. On the one hand, the export of Chinese film and television works to overseas is very few, on the other hand, the export trade of film and television works is very low. The growth rate is slow. Chinese film and television trade enterprises have developed rapidly in recent years, but overseas market expansion is still a short board of development, in film and television products content, trade channels. Financing methods and other aspects are also facing many difficulties. The article is supported by international cultural trade, industrial economics, cultural discount and other theoretical support, the use of literature analysis, case analysis, and so on. First describes the current situation and main characteristics of film and television trade in China, then analyzes the current situation of film and television trade enterprises in China, the characteristics and trends of the present stage, further from the film and television products content, trade field. This paper analyzes the main problems in the process of the development of the film and television trade enterprises from the aspects of trade channels and financing methods, and finally puts forward the countermeasures and thoughts on the development of the film and television trade enterprises in China. Hope to promote the development of China's film and television trade, and realize the strong competitiveness and influence of Chinese culture in the world.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F752;J943

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