从中美电影产业的比较分析中探索我国电影产业的发展之路

发布时间：2018-01-21 20:29

本文关键词： 中美电影产业对比研究发展　出处：《四川戏剧》2015年10期 　论文类型：期刊论文

【摘要】：文化产业作为党的十八大提出的重要战略规划,其中电影产业作为核心支柱产业肩负着增强文化软实力、中国文化走出国门以及带动文化产业大发展的艰巨使命。与美国等西方发达国家相比,中国电影产业起步较晚,产业竞争力较弱。美国作为世界电影强国,由于其起步较早,发展时间较长已经具备了完整的产业链、成熟的产业市场机制与领先的国际竞争力。本文通过对中美两国电影产业的发展历史梳理对比,以票房、影院建设和观众等指标进行分析对比研究,以提高电影文化内涵传播中国梦、建设全国市场化的院线制以及采取观众主体性的电影营销定位策略等,解决我国电影产业在改革深化中所面临的问题,为我国电影产业的可持续发展提出相应策略。
[Abstract]:Cultural industry is an important strategic plan put forward by the 18 National Congress of the CPC, in which the film industry, as the core pillar industry, shoulders to strengthen the soft power of culture. Compared with the western developed countries such as the United States, the Chinese film industry started later and the competitiveness of the industry was weak. The United States is a world movie power. Due to its early start, long development time has been a complete industrial chain, mature industrial market mechanism and leading international competitiveness. In order to improve the cultural connotation of the film to spread Chinese Dream, to build a national market-oriented hospital system, and to adopt the movie-oriented marketing positioning strategy, and so on, this paper makes a comparative study on the indicators of box office, cinema construction and audience. In order to solve the problems faced by China's film industry in the process of reform and deepening, the corresponding strategies are put forward for the sustainable development of China's film industry.
【作者单位】：国家公派上海戏剧学院-墨尔本大学;墨尔本大学;
【基金】：国家留学基金委员会资助项目,编号:CSC 201507670001
【分类号】：J943
【正文快照】： 一、中美电影产业发展历史梳理研究电影产业,无法回避的一个国家就是美国,美国电影产业的发展具有丰富的历史积淀,对其历史的梳理,将给予我国电影产业发展研究的珍贵经验。好莱坞的发展历史大致可以分为四个阶段,1.好莱坞的兴起。20世纪初,由于七大制片商成立了电影专利公司,

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