“疯长”的直播经济亟待剪枝打叶

发布时间：2018-01-29 09:22

本文关键词： 网络直播道德底线平台服务打叶试错数据显示健康发展的轨道新经济形态乱象丛生管理难题 　出处：《青年记者》2017年09期 　论文类型：期刊论文

【摘要】：正相关数据显示,国内300余家企业提供互联网直播平台服务,网络直播用户规模达到3.44亿。直播经济成为技术突破过程中衍生出的新经济形态,打破了明星对"粉丝经济"的垄断,让普通民众也有机会从中受益。但是,直播经济野蛮生长背后"歪枝"横行,戕害了其健康发展的轨道。有的网络直播平台打擦边球,传播违法违规内容,靠低级趣味博取眼球;一些直播平台、经纪公司、主播三方合谋,通过数据造假捧红主播,从普通观众身上"套利";甚至一些主播突破法律和道德底线,借直播平台进行裸聊、陪酒等"灰色交易"。新生事物的发展,是突破创新的过程,也是不断试错和改
[Abstract]:Positive data show that more than 300 domestic enterprises provide Internet live broadcast platform services, the scale of live network users has reached 344 million. Direct broadcast economy has become a new economic form derived from the process of technological breakthrough. Broke the star's monopoly on the "fan economy", so that ordinary people have a chance to benefit from it. However, the live economy behind the barbaric growth of the "crooked branch" rampant. Harm its healthy development of the track. Some webcast platform to hit the edge of the ball, spread illegal content, rely on vulgar taste to get the eyeball; Some live broadcast platform, brokerage company, anchor tripartite collusion, through the data fraud to hold the red anchor, from the ordinary audience body "arbitrage"; Even some anchors break through the legal and moral bottom line, use the live broadcast platform for naked chat, accompany wine and other "gray transactions." the development of new things is the process of breakthrough and innovation, and is also a constant trial and error and reform.
【分类号】：G206-F
【正文快照】： 相关数据显示,国内300余家企业提供互联网直播平台服务,网络直播用户规模达到3.44亿。直播经济成为技术突破过程中衍生出的新经济形态,打破了明星对“粉丝经济”的垄断,让普通民众也有机会从中受益。但是,直播经济野蛮生长背后“歪枝”横行,戕害了其健康发展的轨道。有的网络

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