黑龙江省文化创意产业发展战略研究

发布时间：2018-01-30 16:39

本文关键词： 文化创意产业波特钻石理论发展战略　出处：《哈尔滨理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：文化创意产业是社会经济发展到一定阶段的必然选择，是一种全新的产业发展方向，对于产业结构的优化升级、加速经济的发展速度、推动发展模式的创新都具有重要意义。本文首先通过阅读大量关于文化创意产业及其发展战略的相关文献，综述了文化创意产业各国的研究现状，为本文研究文化创意产业奠定理论基础。其次，本文详细说明了黑龙江省文化创意产业的发展现状及存在问题。再次，本文通过运用波特钻石模型理论对黑龙江省文化创意产业战略环境进行分析，从生产要素、需求条件、相关及支柱产业、企业战略结构和同业竞争、机会和政府这几个方面综述了黑龙江文化创意产业的战略环境。然后本文依据对黑龙江省文化创意产业战略环境分析，对黑龙江省文化创意产业发展水平进行了评价，构建了黑龙江省文化创意产业发展水平评价指标体系。根据对黑龙江省文化创意产业发展战略的分析，给出了战略目标，并制定了发展战略。旅游业应加快建设旅游开发区和旅游名镇，强化景区及景点基础设施建设，打造北国风光特色游；动漫业应该重点发展龙江特色动漫，实施旅游业与动漫业融合战略和动漫人才储备战略；同时文化创意产业整体应实施龙江特色品牌战略以及产业集群战略。最后本文提出黑龙江省文化创意产业战略实施保障。本文希望通过对黑龙江省文化创意产业发展战略的研究，，能够对黑龙江省文化创意产业的发展起到推动作用。
[Abstract]:Cultural creative industry is the inevitable choice to a certain stage of social and economic development, is a new direction of industrial development, to optimize and upgrade the industrial structure, accelerate the pace of economic development. It is of great significance to promote the innovation of development model. Through reading a large number of literature on cultural and creative industries and their development strategies, this paper summarizes the current research situation of cultural and creative industries in various countries, and lays a theoretical foundation for the study of cultural and creative industries. This paper explains the current situation and existing problems of cultural creative industry in Heilongjiang province in detail. Thirdly, this paper analyzes the strategic environment of cultural and creative industry in Heilongjiang province by using Porter diamond model theory. From the factors of production, demand conditions, related and pillar industries, corporate strategic structure and peer competition. This paper summarizes the strategic environment of cultural and creative industry in Heilongjiang province. Then this paper analyzes the strategic environment of cultural and creative industry in Heilongjiang Province based on the analysis of the strategic environment of cultural and creative industry in Heilongjiang Province. This paper evaluates the development level of the cultural and creative industries in Heilongjiang Province, constructs the evaluation index system of the development level of the cultural and creative industries in Heilongjiang Province, and analyzes the development strategies of the cultural and creative industries in Heilongjiang Province. The paper puts forward the strategic goal, and formulates the development strategy. The tourism industry should speed up the construction of tourism development zones and famous tourist towns, strengthen the construction of scenic spots and scenic spots infrastructure, and create tourism with scenic features in the north. Animation industry should focus on the development of Longjiang animation, the implementation of tourism and animation industry integration strategy and animation talent reserve strategy; At the same time, the whole cultural and creative industry should implement Longjiang characteristic brand strategy and industrial cluster strategy. Finally, this paper puts forward the protection of Heilongjiang province cultural and creative industry strategy. The research of development strategy. Can play a role in promoting the development of cultural and creative industries in Heilongjiang Province.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

【参考文献】