包头市文化产业发展战略研究

发布时间：2018-01-31 20:44

本文关键词： 文化产业发展现状环境分析发展战略　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：文化产业因其具有的科技含量高、污染低和附加值高等特点而受到各级、各地政府的高度重视。包头市是内蒙古自治区最老的工业城市,文化产业呈现出蓬勃发展的态势。包头市于2012年审议通过了《文化产业“十二五”发展规划》,并明确提出了打造文化大市的奋斗目标,为包头市发展文化产业提供了前所未有的机遇。本论文在对文化产业相关理论进行研究的基础上,从发展背景、资源优势和发展战略等几个方面对包头市文化产业发展进行了评价。从宏观环境和行业环境两个方面对包头市文化产业所处的外部环境进行了分析,通过将包头市文化产业发展现状与相关城市对比,指出发展特点和存在问题,对包头市文化产业的内部资源条件进行了分析。归纳出包头市文化产业发展的优势和劣势、机会和威胁,利用SW0T分析模型,针对包头市文化产业发展的实际,对其文化产业进行战略定位、产业结构定位,对文化产业发展战略做出选择,提出重点突破行业,确定了文化产业的发展目标。发展战略的实施和目标的实现,必须有保障措施,提出了完善现代文化市场体系和健全多元化投融资体系等保障措施,从而更好地实施文化产业发展战略,实现文化产业发展目标。
[Abstract]:Because of its high scientific and technological content, low pollution and high added value, cultural industry has been attached great importance by local governments. Baotou City is the oldest industrial city in Inner Mongolia Autonomous region. In 2012, Baotou City approved the 12th Five-Year Plan of Cultural Industry, and clearly put forward the goal of building a cultural city. Baotou for the development of cultural industries to provide unprecedented opportunities. On the basis of the research on the theory of cultural industry, this thesis is based on the background of development. This paper evaluates the development of Baotou cultural industry from the aspects of resource superiority and development strategy, and analyzes the external environment of Baotou cultural industry from two aspects: macroscopic environment and industry environment. By comparing the present situation of Baotou cultural industry with the related cities, this paper points out the development characteristics and existing problems. The internal resource conditions of Baotou cultural industry are analyzed. The advantages and disadvantages, opportunities and threats of the development of Baotou cultural industry are summarized, and the SW0T analysis model is used. According to the reality of the development of cultural industry in Baotou City, the strategic orientation, industrial structure positioning, the choice of the development strategy of cultural industry and the key breakthrough industry are put forward. The development goal of cultural industry, the implementation of development strategy and the realization of the goal must be guaranteed, and the guarantee measures such as perfecting the modern cultural market system and perfecting the diversified investment and financing system are put forward. In order to better implement the cultural industry development strategy, achieve cultural industry development goals.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;G124

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