DG市公共文化服务产品供应链研究

发布时间：2018-02-17 06:58

本文关键词： 公共文化供应链服务产品设计　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：公共文化服务是政府公共服务的重要内容。由于我国的公共文化服务体系建设起步晚，现有的管理模式、产品供给、服务水平都存在与广大群众文化需求不相适应之处。 DG市是我国改革开放的前沿阵地，经济、文化繁荣发展，公共文化服务水平位居全国前列，但是，与体系化建设的目标和要求相比，公共文化服务仍然有较大的发展空间。作者长期在基层文化战线工作，以前对基层公共文化服务及其产品提供只是埋头苦干而没有从理论层面寻找规律，在学习了王爱虎老师的《供应链管理》课程后受到启发，并学以致用，用理论指导实践。本文尝试把多用于制造业和服务业领域的供应链管理方法，运用到公共文化服务业的研究中去，以DG市公益性公共文化服务为主要内容，对该市过去较为零散的经验做法进行全面总结、提升。同时，通过深入开展基于供应链的公共文化服务产品设计，从内容、形式、管理三大方面，提出了进一步提高公共文化服务水平的创新举措，基本形成了“需求调查——资源整合——加工推广——满足群众需求——绩效评估”产品供应链条，有效地保障了广大群众的基本文化权益。从而回答困绕我们的公共文化服务为什么要办，为谁办，怎么办的现实问题，找到基层发展公共文化服务产品的新路径。
[Abstract]:The public cultural service is the important content of the government public service, because the construction of the public cultural service system of our country starts late, the existing management mode, the product supply, the service level all have the place which does not adapt to the masses' cultural demand. DG is the front position of China's reform and opening up, economic and cultural prosperity and development, the level of public cultural services in the forefront of the country, but compared with the objectives and requirements of systematization construction, The author has been working on the grass-roots cultural front for a long time. In the past, the author only worked hard to provide public cultural services and their products at the grass-roots level, but did not look for the laws from the theoretical level. After studying teacher Wang Aihu's "supply chain Management" course, it was inspired, and applied to practice with theory. This paper attempts to apply the supply chain management method, which is mostly used in the field of manufacturing and service industry, to the research of public cultural service industry, taking the public welfare public cultural service of DG as the main content. Through a comprehensive summary and promotion of the city's scattered past experience and practices, at the same time, through the in-depth development of the design of public cultural service products based on the supply chain, there are three major aspects: content, form, and management. The innovative measures to further improve the level of public cultural services are put forward, which basically form the product supply chain of "demand investigation-resources integration-processing promotion-meeting the needs of the masses-performance evaluation". It effectively protects the basic cultural rights and interests of the masses, and thus answers the practical question of why, for whom and what to do, and finds a new way to develop public cultural service products at the grass-roots level.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;G124

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