基于核心竞争力的泰安市文化产业发展战略研究

发布时间：2018-02-22 05:08

本文关键词： 泰安市文化产业核心竞争力钻石模型发展战略　出处：《山东大学》2014年硕士论文　论文类型：学位论文

【摘要】：从世界范围看,文化产业逐渐成为后工业时代的战略性新兴业态,文化产业对文化软实力的强大提升作用和巨大的经济社会价值使得各国各地区争相抢占文化产业发展的制高点。在我国,各地区文化产业异军突起,形成了前所未有的文化竞争局面,各级政府都开始将文化产业作为“转方式、调结构”的重要内容。从实践层面看,我国各地区文化产业都已经取得了一定的成就,面对日益激烈的产业竞争,如何提高文化产业的核心竞争力成为重要议题。文化产业归根到底是利益驱动发展的,因此提高自身核心竞争力才能长久的生存发展。泰安市历史文化资源丰厚,在近几年政府大力扶持下,文化产业开始崛起,但在全国各地争相发展的今天,如何在激烈的文化产业竞争中保持竞争优势,还需要进一步探讨。本文采用规范分析与实证分析相结合的方法,在对文化产业核心竞争力规范分析的基础上,对泰安市文化产业发展背景、特点、经验及竞争力要素进行实证分析,从而找出现实发展中存在的诸多问题,继而从提升核心竞争力的角度为泰安市文化产业发展提出了战略思考和对策分析。首先,对文化产业核心竞争力理论和研究方法进行了介绍,本文从潜在竞争力(文化内容、经营管理、发展环境)和现实竞争力(产业活动、产业规模)两个方面提出了文化产业竞争力的影响因子。从文化产业发展规律与实践经验看,一个地区的文化产业核心竞争力包括三个方面：一是具有比较优势和竞争优势的某个或几个因子；二是由于历史传统或某些优势要素组合而形成的优势产业；三是对新兴文化业态的培育和跟踪引领能力。如何提升文化产业核心竞争力,本文主要从发展战略的视角来进行分析。其次,对近年来泰安市文化产业发展的现状进行了分析,总结了发展的重要举措和经验。在政策强力推动下,泰安市从产业规划、体制改革、园区开发、项目投资和品牌创建等五个方面创造了文化产业发展的“泰安样本”。同时总结了国外发达国家发展文化产业的成功经验,为泰安市文化产业核心竞争力的提升提供了参考。再次,在理论层面,运用波特“钻石模型”对泰安市文化产业竞争力影响要素进行优势与劣势分析,明确了自身的潜在优势。在实践层面,对泰安市文化产业现实发展中的问题进行了诊断,明确了发展的劣势所在。最后,在上述理论与实证分析的基础上,对泰安市文化产业发展进行了战略思考,主要从创意驱动战略、产业发展战略和空间布局战略对其进行了分析,然后提出了具体的提升路径。通过对文化产业核心竞争力命题的研究,以期为泰安市在激烈的产业竞争中谋得先机,占据战略制高点,明晰提升路径,同时也为其他区域文化产业发展提供有益的参考。
[Abstract]:Worldwide, the cultural industry has gradually become a strategic emerging industry in the post-industrial era. The powerful promotion of cultural soft power and the enormous economic and social value of cultural industry make all countries and regions scramble to seize the commanding point of the development of cultural industry. As a result of unprecedented cultural competition, governments at all levels have begun to regard cultural industries as an important part of "changing ways and adjusting structures." from a practical point of view, cultural industries in various regions of China have made certain achievements. In the face of increasingly fierce industrial competition, how to improve the core competitiveness of the cultural industry has become an important issue. In the final analysis, the cultural industry is driven by interests. Therefore, only by improving its core competitiveness can it survive and develop for a long time. Tai'an has rich historical and cultural resources. With the support of the government in recent years, the cultural industry has begun to rise, but today, when all parts of the country are competing for development, How to maintain competitive advantage in the fierce competition of cultural industry needs further discussion. Based on the normative analysis of the core competitiveness of the cultural industry, this paper makes an empirical analysis of the background, characteristics, experience and competitive factors of the cultural industry in Taian City by combining the normative analysis with the empirical analysis. In order to find out the existing problems in the development of reality, and then put forward the strategic thinking and countermeasure analysis for the development of cultural industry in Taian from the angle of enhancing the core competitiveness. Firstly, this paper introduces the theory and research methods of the core competence of cultural industry. This paper focuses on the potential competitiveness (cultural content, management, development environment) and the real competitiveness (industrial activities). From the perspective of the development law and practical experience of cultural industry, the paper puts forward the factors influencing the competitiveness of cultural industry. The core competitiveness of a region's cultural industry includes three aspects: one is a factor or factors with comparative advantage and competitive advantage, the other is a superior industry formed by historical tradition or combination of some advantages. The third is to cultivate and track the leading ability of the new culture form. How to improve the core competitiveness of cultural industry, this paper mainly from the perspective of development strategy to analyze. Secondly, this paper analyzes the current situation of the cultural industry development in Taian City in recent years, summarizes the important measures and experiences of the development. Under the strong promotion of the policy, Taian City from the industrial planning, the system reform, the park development, Five aspects of project investment and brand creation have created a "Tai'an sample" for the development of cultural industry. At the same time, the successful experiences of foreign developed countries in the development of cultural industry have been summarized, which provides a reference for the promotion of the core competitiveness of cultural industry in Tai'an city. Thirdly, on the theoretical level, using Porter's "Diamond Model" to analyze the advantages and disadvantages of the factors affecting the competitiveness of Taian cultural industry, and make clear its potential advantages. The problems in the development of cultural industry in Taian City are diagnosed, and the disadvantages of the development are clarified. Finally, on the basis of the above theoretical and empirical analysis, the author makes a strategic thinking on the development of cultural industry in Taian City. Mainly from the creative drive strategy, the industrial development strategy and the spatial layout strategy to carry on the analysis to it, then proposed the concrete promotion path. Through the research on the proposition of the core competence of cultural industry, this paper hopes to obtain the first opportunity in the fierce industrial competition, occupy the strategic commanding point, clear the path of promotion, and provide beneficial reference for the development of other regional cultural industries.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

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