烟台市文化产业发展战略研究

发布时间：2018-02-23 01:50

本文关键词： 文化产业发展战略 SWOT分析　出处：《中国海洋大学》2012年硕士论文　论文类型：学位论文

【摘要】：文化产业作为新兴产业，是知识经济的重要组成部分。文化产业在满足人民群众日益增长的精神文化需求的同时，也在GDP增长、扩大税源、拉动就业等方面发挥着越来越重要的作用，并逐步引起各级政府和社会各界的广泛重视。在某些省、市已经显现出支柱产业的端倪。作为国家公布的第一批沿海开放城市的烟台，产业基础雄厚，发展潜力巨大，但就其目前文化产业的发展进程而言，与其他先进地市相比还是落后的，总体来说仍处在培育和起步阶段，无论在理论研究层面，还是具体实践层面，都还不成熟。加强文化产业发展战略研究，提出有针对性的政策措施，对于振兴烟台的文化产业，促进烟台经济社会快速、健康、协调和可持续发展，具有重大的理论意义和深远的实践意义。论文在回顾国内外对文化产业理论和实践研究情况的基础上，提出了文化产业在论文中的定义，对文化产业和文化事业进行了区分，探讨了文化产业发展战略所包含的特征，为制定烟台当地文化产业的发展战略提供了理论方面的相关依据。通过对烟台市文化产业进行的外部环境分析和内部条件分析，指出了烟台市文化产业面临的五大机遇与三个威胁、本身具有的四大优势与五个劣势。然后结合国内外成功经验，采用SWOT矩阵，，制定出了烟台市文化产业的七大发展战略：政策扶持战略、特色突出战略、产业集聚战略、科技创新战略、人才发展战略、知识产权保护战略、合作交流战略，以扬长避短，把握机遇，应对环境挑战。最后，围绕烟台市文化产业发展战略的实施，提出了重点发展业态，以及发挥政府职能，加强宏观调控，完善法规政策，重视知识产权保护，加大推进力度，创造良好环境等实现路径、对策措施和具体建议。
[Abstract]:As a new industry, cultural industry is an important part of knowledge economy. While meeting the increasing spiritual and cultural needs of the people, cultural industry is also growing in GDP and expanding tax sources. The promotion of employment is playing an increasingly important role, and has gradually aroused widespread attention from governments at all levels and from all walks of life. In some provinces, As the first batch of coastal open cities announced by the state, Yantai has a strong industrial base and great potential for development. However, as far as the development process of its cultural industry is concerned, Compared with other advanced prefectures, they are still lagging behind. Generally speaking, they are still at the stage of cultivation and starting. Both theoretical and practical levels are not mature. Strengthen the strategic research on the development of cultural industries. It is of great theoretical and practical significance to put forward targeted policies and measures for revitalizing Yantai's cultural industry and promoting the rapid, healthy, coordinated and sustainable development of Yantai's economy and society. On the basis of reviewing the theoretical and practical research on cultural industry at home and abroad, the paper puts forward the definition of cultural industry in the paper, distinguishes cultural industry from cultural cause, and probes into the characteristics of cultural industry development strategy. It provides a theoretical basis for the development strategy of Yantai local cultural industry. Through the analysis of the external environment and internal conditions of Yantai cultural industry, This paper points out five opportunities and three threats, four advantages and five disadvantages of Yantai cultural industry. Then, combining with the successful experience at home and abroad, the paper adopts SWOT matrix. Seven development strategies of Yantai's cultural industry are formulated: policy support strategy, distinctive strategy, industry agglomeration strategy, science and technology innovation strategy, talent development strategy, intellectual property protection strategy, cooperation and exchange strategy, in order to promote strengths and avoid weaknesses. Seize the opportunity and deal with the environmental challenge. Finally, focusing on the implementation of the development strategy of the cultural industry in Yantai, the paper puts forward the key development pattern, as well as giving full play to the functions of the government, strengthening macro-control, perfecting laws and regulations and policies, attaching importance to the protection of intellectual property rights, and strengthening the promotion. Create a good environment to achieve the path, countermeasures and specific suggestions.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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