江苏省文化产业竞争力评价研究

发布时间：2018-03-01 18:46

本文关键词： 文化产业竞争力 BP人工神经网络算法评价　出处：《南京师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：文化产业作为“朝阳产业”,在“十二五”时期对拉动经济社会的发展,促进产业结构转型升级有重要的作用,文化产业竞争力正日益成为衡量一个国家和地区文化“软实力”的标准。江苏省作为文化大省,文化产业增加值近年来快速增长,产业总体经济效益逐年提高,有效缓解了就业压力；但是江苏省还不是文化强省,文化产业在产业结构、产学研结合、产业需求、产业集群建设等方面还存在问题。有鉴于此,在新时期江苏省更是要积极响应中央号召,大力发展文化产业,适时调整文化产业结构,实现文化软实力带动江苏省综合竞争力的提升；因此,如何准确衡量江苏省文化产业竞争力的水平和如何提升江苏省文化产业竞争力就变得尤为重要。本文从定性与定量相结合的角度,分析如何运用文化产业竞争力测度的相关理论,从整体上对江苏省的文化产业竞争力进行评价,希望得出江苏省文化产业竞争力在选取的标本中的排名,进而找出不足进行弥补。本文首先从文化产业的相关概念和基本特征出发,借鉴产业竞争力相关涵义归纳出文化产业竞争力,在以往学者研究经验的基础上,找出文化产业竞争力的主要影响因素,并介绍了目前学术界普遍认可的测度文化产业竞争力的几种理论方法。通过在江苏省文化产业发展现状整体大环境的分析中,归纳出江苏省文化产业发展的优势、劣势及机遇和挑战。结合文化产业竞争力测度的相关理论,实证分析部分构建江苏省文化产业竞争力评价指标体系和评价标准,运用BP人工神经网络的算法对江苏省文化产业竞争力进行了纵向、横向的比较并进行了预测分析,得出结论：江苏省文化产业竞争力的发展总体上呈上升趋势,但是相对一些发达省份还存在一定的差距,在文化体制改革、产业集群建设等相关方面还需要进一步完善。最后,本文针对江苏省文化产业发展中出现的问题提出政策建议,期望能为江苏省文化产业的研究提供一些参考。
[Abstract]:As a "sunrise industry", cultural industry plays an important role in stimulating the economic and social development and promoting the transformation and upgrading of industrial structure during the 12th Five-Year Plan period. The competitiveness of cultural industry is increasingly becoming the standard to measure the "soft power" of culture in a country and region. As a large cultural province, the added value of cultural industry in Jiangsu Province has increased rapidly in recent years, and the overall economic benefits of the industry have been improved year by year. It effectively alleviates employment pressure; however, Jiangsu Province is not yet a strong cultural province, and cultural industries still have problems in terms of industrial structure, integration of production, education and research, industrial demand, industrial cluster construction, and so on. In the new era, Jiangsu Province should respond positively to the call of the Central Committee, vigorously develop the cultural industry, adjust the structure of the cultural industry at the right time, and realize the promotion of the comprehensive competitiveness of Jiangsu Province by cultural soft power. How to accurately measure the level of Jiangsu's cultural industry competitiveness and how to enhance Jiangsu's cultural industry competitiveness has become particularly important. This paper analyzes how to use the relevant theory of cultural industry competitiveness measurement to evaluate the cultural industry competitiveness of Jiangsu Province as a whole, hoping to get the ranking of Jiangsu cultural industry competitiveness in selected specimens. And then find out the deficiencies to make up for. Based on the related concepts and basic characteristics of cultural industry, this paper sums up the competitiveness of cultural industry from the relevant meaning of industrial competitiveness, and finds out the main influencing factors of the competitiveness of cultural industry on the basis of previous scholars' research experience. This paper also introduces several theoretical methods to measure the competitiveness of cultural industry, which are generally accepted by the academic circles at present. Through the analysis of the overall environment of the present situation of cultural industry development in Jiangsu Province, the advantages of the development of cultural industry in Jiangsu Province are summed up. Combined with the relevant theory of cultural industry competitiveness measurement, the empirical analysis part of Jiangsu Province cultural industry competitiveness evaluation index system and evaluation criteria, By using BP artificial neural network algorithm, the competitiveness of Jiangsu's cultural industry is compared vertically and horizontally and predicted. The conclusion is that the development of Jiangsu's cultural industry competitiveness is on the whole on the rise trend. However, compared with some developed provinces, there is still a certain gap, in the cultural system reform, industrial cluster construction and other related aspects need to be further improved. Finally, this paper puts forward policy recommendations for the problems in the development of cultural industry in Jiangsu Province. It is expected to provide some references for the study of cultural industry in Jiangsu Province.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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