我国动漫产业盈利模式探讨及提升路径——基于产业链视角

发布时间：2018-03-03 09:59

本文选题：动漫　切入点：产业链　出处：《商业经济研究》2017年08期 　论文类型：期刊论文

【摘要】：本文将产业链与盈利模式两个理论分析工具有效结合,从两个维度对我国动漫产业盈利模式进行解析。时间维度上通过详细论述"五联动"产业链构成要素,比较分析在其影响下我国动漫产业盈利模式较之前取得的进步。空间维度上选取美国动漫和日本动漫两个标杆产业,将我国改进后的动漫盈利模式与之对比,从利润点、利润源等五个方面归纳出我国动漫产业盈利模式中有待提高的症结所在。最后,根据症结提出五条盈利模式提升路径,以期为我国动漫产业下一步发展指明方向。
[Abstract]:In this paper, two theoretical analysis tools of industry chain and profit model are effectively combined to analyze the profit model of China's animation industry from two dimensions. In the time dimension, the paper discusses the elements of "five linkage" industry chain in detail. This paper compares and analyzes the progress of the profit model of animation industry in our country under its influence. In the space dimension, we choose the American animation and Japanese animation industry as benchmark industries, and compare the improved profit model of our country with it from the profit point. The profit source and other five aspects of the profit model of China's animation industry to improve the crux of the problem. Finally, according to the crux of the five ways to improve the profit model, in order to point out the direction for the next development of China's animation industry.
【作者单位】：中国矿业大学(北京)管理学院;
【基金】：国家级“十三五”重大专项“高参数承压类特种设备风险防控与治理关键技术研究”(项目编号:2016YFC0801900,立项单位:中国特种设备检测研究院)
【分类号】：F274;G124

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