我国文化创意企业自主创新能力评价及提升对策

发布时间：2018-03-04 06:05

本文选题：文化创意企业　切入点：自主创新　出处：《东北石油大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着知识经济的迅猛发展，创意时代已经来临。面对激烈的市场竞争，基于创意也基于文化的文化创意企业如何利用我国得天独厚的传统文化优势，扬长避短，尽快提升文化创意企业的自主创新能力，确保生存并持续发展，成为当前迫切需要解决的重要课题之一。基于此，在明确我国文化创意企业自主创新能力影响因素的基础上，构建我国文化创意企业自主创新能力评价指标体系，运用FAHP法对文化创意企业的自主创新能力进行评价。本文首先分析了我国文化创意企业自主创新能力的研究背景，明确国内外文化创意企业自主创新能力研究现状，在阐明文化创意企业、自主创新能力、文化创意企业自主创新能力、模糊层次综合评价等相关概念的基础上，对我国文化创意企业自主创新能力现状从自主创新资金筹措、自主创新RD投入、自主创新人员投入等方面进行了系统分析。为正确评价与有效提高我国文化创意企业的自主创新能力，从创意研发能力、创意生产能力、创意营销能力以及创意管理能力等四个角度，分析了我国文化创意企业自主创新能力的影响因素。在遵循评价指标体系构建的一般原则基础上，建立了我国文化创意企业自主创新能力评价指标体系，该指标体系包括4个二级指标和18个三级指标；采用模糊层次综合评价法进行评价，并以大连AC文化创意公司为例，进行了实证分析。最后，从战略角度提出提升我国文化创意企业自主创新能力的具体对策，，以期为文化创意企业的管理决策者提供指导意见。
[Abstract]:With the rapid development of knowledge economy, the creative era has come. In the face of fierce market competition, cultural and creative enterprises based on creativity and culture how to take advantage of our unique traditional cultural advantages, To improve the independent innovation ability of cultural and creative enterprises as soon as possible, to ensure their survival and sustainable development, has become one of the most important issues that need to be solved urgently. Based on this, on the basis of defining the factors affecting the independent innovation ability of cultural and creative enterprises in our country, This paper constructs the evaluation index system of the independent innovation ability of the cultural creative enterprises in our country, and evaluates the independent innovation ability of the cultural creative enterprises by using the FAHP method. This paper first analyzes the research background of the independent innovation ability of the cultural and creative enterprises in our country, clarifies the present situation of the research on the independent innovation ability of the cultural creative enterprises at home and abroad, and clarifies the cultural creative enterprises, the independent innovation ability. On the basis of related concepts, such as independent innovation ability of cultural and creative enterprises and fuzzy hierarchy comprehensive evaluation, the present situation of independent innovation ability of cultural and creative enterprises in China is raised from independent innovation funds, independent innovation R D input, and so on. In order to evaluate and effectively improve the independent innovation ability of cultural and creative enterprises in our country, from the ability of creative research and development, creative production capacity, From the four angles of creative marketing ability and creative management ability, this paper analyzes the influencing factors of the independent innovation ability of Chinese cultural and creative enterprises. The evaluation index system of independent innovation ability of cultural and creative enterprises in China is established. The index system includes 4 secondary indexes and 18 third grade indexes, which are evaluated by fuzzy level comprehensive evaluation method, and take Dalian AC Cultural and Creative Company as an example. Finally, from the strategic point of view, the author puts forward specific countermeasures to enhance the independent innovation ability of cultural and creative enterprises in China, in order to provide guidance for the management decision makers of cultural and creative enterprises.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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