弹幕电影的困境及突围研究

发布时间：2018-03-06 02:04

本文选题：弹幕　切入点：电影　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：通过互联网技术或无线通信技术让观众在看电影的同时可以将评论、感受、吐槽等信息通过弹幕的形式打到电影主屏或者侧屏幕上,采取这种互动评论观影新方式放映的电影称之为弹幕电影。弹幕电影为电影产业注入了新的活力,创新了观影模式,迎合了新生代观影消费习惯,催生出了奇特的细分市场,甚至为电影创作提供了众包式的素材输入,但它作为一个新生产物,生命力旺盛但依旧脆弱,市场潜力巨大但仅仅服务于小众群体,营销特色鲜明但部署技术仍有提升空间,对于电影的百年历史来说,它是一个新生儿。弹幕视频从2011年从日本引入国内并在各视频播放平台发展壮大,逐渐占据主流视频网站并成为其核心营销卖点,弹幕电影从2014年起步发展至今,有一定的实验经验,梳理目前弹幕电影的发展现状,探究弹幕电影的发展困境,剖析制约弹幕电影发展的桎梏,论证这一创新产物的突围可能路径,本文将从这些方面做研究,希望能带给从业人员一些启示和思路。研究弹幕电影和视频的行业文章大多从传播领域分析其内在成因及研究价值,或者分析其后背的亚文化特征及族群特征,也有从二次元文化向主流文化渗透角度来研究弹幕视频及电影的发展,鲜有站在电影产业发展的角度探讨弹幕电影的价值及发展之道,愿敝文能通过浅陋的研究成果,为电影产业新的发展方向贡献一份绵薄之力。
[Abstract]:Through Internet technology or wireless communication technology, viewers can watch movies while the comments, feelings, complaints and other information can be hit through the screen of the film home screen or side screen, The films that take the new way of interactive reviews and movies are called project-screen films. The project-screen films have injected new vitality into the film industry, innovated the mode of watching films, catered to the consumption habits of the new generation, and gave birth to strange segments of the market. It even provides a crowdsourcing material input for film creation, but as a new product, it is vigorous but still fragile, the market potential is huge but only serves the minority group, the marketing characteristic is bright but the deployment technology still has the improvement space. For the film's century-old history, it is a newborn. Projectile video was introduced from Japan in 2011 and developed in various video broadcasting platforms, gradually occupying the mainstream video website and becoming its core marketing selling point. From 2014 to now, the projectile film has some experimental experience, combing the present development situation of the projectile film, exploring the predicament of the development of the projectile film, analyzing the shackles that restrict the development of the projectile film. To demonstrate the possible path of breakthrough of this innovative product, this paper will do some research from these aspects. In the hope of bringing some inspiration and thinking to the practitioners, most of the articles in the field of projectile film and video industry analyze their internal causes and research value from the field of communication, or analyze the subcultural and ethnic characteristics of their backs. There are also those who study the development of project-screen video and film from the perspective of quadratic element culture to mainstream culture, and rarely discuss the value and development of project-screen movies from the perspective of the development of the film industry. I hope that this article can pass through the humble research results. To contribute a modest contribution to the new direction of development of the film industry.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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