保山“花街”发展策略研究

发布时间：2018-03-10 06:35

本文选题：保山花街　切入点：节庆　出处：《云南大学》2013年硕士论文　论文类型：学位论文

【摘要】：节日文化是在历史长河发展过程中积淀而成的,是人类发展的活化石和博物馆。节日像一个多棱镜,折射出一个民族的道德观念、民族情感、审美情趣等。随着市场经济的发展,传统节日在现代社会转型中发生相应的变化。传统节日文化内涵在当代社会进行创造性时面临着巨大的挑战。近年来,全国各个省市对传统节日的进行了一些有益的理论探索和实践研究,取得了一定的成果。传统节日与市场经济结合发展,不仅能够提高举办地的知名度、美誉度,而且能够促进当地经济的繁荣和社会的发展,提高举办地的综合竞争力。保山“花街”是一个从传统的集市发展成为如今集商贸、观光旅游、文化展演为一体的综合性节庆活动。“花街”的发展在一定程度上促进了当地经济发展,提高了保山的知名度,丰富了群众的文化精神生活。但是,“花街”在其发展过程中也存在着主题重复、特色不足,市场化程度不高,缺乏专业人才,活动的参与度不高,宣传略显单薄等问题。本文旨在通过对“花街”发展基础与机遇的分析,将其置身于文化消费需求快速发展增长,文化产业迅猛发展的背景下,提出“花街”作为地区品牌文化产品在未来发展中的策略,使其更好地传承传统文化、丰富群众文化生活及带动地区经济发展的作用。
[Abstract]:Festival culture is in the history of the development process of accumulation, is the human development and Living Fossil Museum. Festivals like a prism, which reflects a nation's moral values, national emotion, aesthetic taste and so on. With the development of market economy, traditional festivals will change accordingly in the transformation of modern society. The traditional festival culture connotation of creativity in contemporary society is facing great challenges. In recent years, various provinces and cities nationwide to traditional festivals have made some useful theoretical exploration and practical research, and achieved certain results. With the development of the traditional festival and the market economy, not only can improve the visibility, reputation and can be held. To promote local economic prosperity and social development, improve the comprehensive competitiveness of the host.
"Baoshan Street" is the one from the traditional market now developed into a set commerce, tourism, cultural performances of integrated festivals. "New" to promote the development of the local economic development to a certain extent, improve the visibility of Baoshan, enriched people's spiritual and cultural life. However, "Hua Jie in the development process also has a theme repeated, lack of characteristics, the market is not high, the lack of professional talents, active participation is not high, slightly thin propaganda problem. This paper aims at the analysis of the development of basic and machine in the street, it will be involved in the rapid development of cultural consumption demand growth. The cultural industry under the background of rapid development, put forward" new "brand products in the area as a cultural strategy in the future development, to better inherit the traditional culture, enrich the cultural life of the masses and promote regional economic development The function of the exhibition.

【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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