新媒体在定西地区特色农业产业中的应用及其效果研究

发布时间：2018-03-10 22:07

本文选题：新媒体　切入点：定西地区　出处：《兰州大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文通过实地调研的方式,以新媒体在不同农业服务组织中的应用为切入点,研究新媒体在农民农业生产活动中的传播效果。本文选取甘肃省定西地区两种不同性质的涉农组织——“安定区马铃薯经销协会”与“甘肃惠森药业科技集团”作为研究个案,通过直接观察与深度访谈的方式,深入了解新媒体是如何应用于马铃薯和中药材两种特色农业之中,进而探究其传播效果。在定西地区的社会环境和新媒体在定西农村地区发展现状的基础上,围绕安定区马铃薯经销协会与甘肃惠森药业科技集团对新媒体的应用情况,分析了新媒体技术的传播效果。研究发现,不同性质的涉农组织对新媒体的应用水平和应用方式不尽相同,因此产生的效果也不同；新媒体与特色农业产业的结合,在不同层面产生的效果不同;文章最后对新媒体与特色农业产业结合中存在的问题及原因进行了分析与总结,包括新媒体在农村地区发展落后、传播效果不均衡、“最后一公里”依然存在等问题。
[Abstract]:In this paper, through field research, the application of new media in different agricultural service organizations as the breakthrough point, To study the effect of new media on the spread of farmers' agricultural activities, this paper selects two different kinds of agriculture-related organizations in Dingxi area of Gansu Province-Anding District Potato Distribution Association and Gansu Huishen Pharmaceutical Science and Technology Group "as a case study." By means of direct observation and in-depth interview, we can understand how the new media is used in potato and Chinese herbal medicine agriculture, and then explore its spreading effect. On the basis of the social environment in Dingxi region and the current situation of new media development in Dingxi rural areas, the application of new media to the new media by the potato distribution association in Anding District and Gansu Wissen Pharmaceutical Science and Technology Group, This paper analyzes the communication effect of new media technology. It is found that the application level and application mode of new media are different among different organizations concerned with agriculture, so the effects are different, and the combination of new media and characteristic agriculture industry, At the end of the article, the problems and causes of the combination of new media and characteristic agriculture industry are analyzed and summarized, including the backward development of new media in rural areas. Spread effect is uneven, "last kilometer" still exists problem and so on.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F323;G206

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