我国文化企业合作行为及其绩效影响因素分析

发布时间：2018-03-11 11:12

本文选题：文化企业　切入点：合作行为　出处：《湖南大学》2014年硕士论文　论文类型：学位论文

【摘要】：文化产业作为当今世界的“朝阳产业”，已经成为各国经济发展极具潜力的新兴增长点。文化企业是文化产业的活力细胞，文化产业的发展壮大离不开文化企业的做大做强，而合作是文化企业快速发展的有效途径。我国文化企业要突破现有发展瓶颈，增强文化企业对资源的整合利用能力，克服单个文化企业资金、技术等问题，打造文化企业品牌，提高文化企业的竞争力，合作策略成为其不二选择。本文在借鉴以往有关文化企业合作研究的基础上，首先界定了文化企业的概念及文化企业合作的内涵和特征，并结合文化企业实际状况探讨了文化企业合作的动因。其次利用博弈模型详细分析我国文化企业合作的机制和激励条件，从分析结果来看，，我国文化企业合作需要稳定的经济文化条件，完善的法律保障，有效的信息交流平台和合理的利益分配机制等来激励。本文研究认为文化企业合作形式可分为非股权市场交易型合作和股权合作两大类，基于激励条件和合作形式分类，本文对我国文化企业间成功和失败合作案例进行分析，发现企业合作成功与否与政府政策、资源信息、利益分配等有很大关系。最后本文利用stata软件对影响文化企业合作行为绩效的因素进行计量分析，通过实证研究，本文得到以下结论：我国文化企业合作行为绩效受到政府政策支持、合作企业平均规模、后备人力资源、网络信息技术的显著正向影响，创新能力则对合作绩效产生不显著的正向作用，而文化企业合作园区却对文化企业合作绩效产生显著的负向影响。根据研究分析结果，本文从政府、社会和企业三大层面提出了促进我国文化企业有效合作的对策建议，以期达到理论指导实践的研究目的。
[Abstract]:As the "sunrise industry" in the world today, cultural industry has become a new growth point with great potential for the economic development of various countries. Cultural enterprises are the dynamic cells of cultural industries, and the development and expansion of cultural industries can not be separated from the enlargement and strengthening of cultural enterprises. Cooperation is an effective way for the rapid development of cultural enterprises. Chinese cultural enterprises should break through the existing bottlenecks of development, strengthen their ability to integrate and utilize resources, overcome the problems of funds and technology of individual cultural enterprises, and build brand names of cultural enterprises. To improve the competitiveness of cultural enterprises, cooperation strategy has become its choice. This paper first defines the concept of cultural enterprise and the connotation and characteristics of cultural enterprise cooperation on the basis of the previous research on cultural enterprise cooperation. Secondly, using the game model to analyze the mechanism and incentive conditions of cultural enterprise cooperation in China in detail, from the point of view of the results of the analysis, the paper discusses the motivation of cultural enterprise cooperation in the light of the actual situation of the cultural enterprise. The cooperation of Chinese cultural enterprises needs stable economic and cultural conditions, perfect legal protection, Effective information exchange platform and reasonable benefit distribution mechanism are used to stimulate. This paper considers that the cooperation forms of cultural enterprises can be divided into two categories: transactional cooperation and equity cooperation in non-equity market, based on incentive conditions and cooperative forms. This paper analyzes the cases of successful and unsuccessful cooperation among cultural enterprises in China, and finds out whether the cooperation is successful or not and the information of government policies and resources. Finally, we use stata software to analyze the factors that affect the performance of cultural enterprises' cooperative behavior. This paper draws the following conclusions: the performance of cooperative behavior of cultural enterprises in China is supported by government policies, the average size of cooperative enterprises, the reserve human resources, and the significant positive impact of network information technology. The innovation ability has no significant positive effect on the cooperative performance, while the cultural enterprise cooperative park has a significant negative impact on the cultural enterprise cooperative performance. According to the research and analysis results, this paper puts forward the countermeasures and suggestions to promote the effective cooperation of Chinese cultural enterprises from the three levels of government, society and enterprise, in order to achieve the research purpose of theoretical guidance and practice.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

【参考文献】