网络大电影产业链研究

发布时间：2018-03-12 12:42

本文选题：网络大电影　切入点：产业链　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：近几年来,随着互联网与电影产业融合程度的进一步加深,一种新型的电影形式——网络大电影应时而出,并受到了资本追捧,网络大电影产业链逐步形成。网络大电影产业链与院线电影产业链类似,从外部环境来看,网络大电影产业链受到政策法规、社会文化、经济发展和信息技术等因素的影响;从内部构成来看,网络大电影产业链主要包括电影制作、电影宣传和发行(宣发)、电影放映以及盈利这四大核心环节。从长远来看,网络大电影在丰富电影风格与题材、培育网络院线、孵化优秀人才上正在发挥着积极的作用,而且也将是视频网站提升内容生产力、打造竞争优势的关键法宝;对于泛娱乐产业来说,网络大电影则可以增加版权价值,是对泛娱乐业态的重要补充。但是,当前网络大电影的实践远远走在了理论研究的前面,而且逐渐暴露出监管政策不确定、制作粗制滥造、宣发不成体系、受众范围小、盈利模式单一等系列问题。本文在界定网络大电影概念的基础上,对其产业链进行了剖析,并针对核心环节提出了四项优化措施:优质制作是根本,创新营销是手段,基础设施建设是保障,多元盈利模式是关键。在上述四个核心环节之外,还应严格遵守政策规定,培养专门人才和促进链条的垂直一体化。
[Abstract]:In recent years, with the further deepening of the convergence between the Internet and the film industry, a new type of film form, the big movie of the Internet, has come out and has been sought after by the capital. The network film industry chain is similar to the cinema industry chain. From the external environment, the network film industry chain is influenced by policies and regulations, social culture, economic development and information technology. From the perspective of internal composition, the network film industry chain mainly includes four core links: film production, film promotion and distribution (publicity and distribution, film screening and profit). In the long run, the network film is enriching the film style and subject matter. Cultivating network academies and incubating outstanding talents is playing a positive role, and it will also be a key magic weapon for video websites to enhance their content productivity and build their competitive advantage; for the pan-entertainment industry, Internet movies can increase the value of copyright, which is an important supplement to the pan-entertainment industry. However, the current practice of large online films is far ahead of theoretical research, and gradually exposes the uncertainty of regulatory policies and the production of shoddy production. On the basis of defining the concept of network film, this paper analyzes its industrial chain. Four optimization measures are put forward in view of the core links: high quality production is fundamental, innovative marketing is the means, infrastructure construction is the guarantee, and the multiple profit model is the key. In addition to the above four core links, we should strictly abide by the policy provisions. Train specialized personnel and promote vertical integration of chains.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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