《寻龙诀》:IP大旗下的吸金狂潮

发布时间：2018-03-12 14:56

  本文选题：《寻龙诀》　切入点：电影IP　出处：《电影文学》2017年02期 　论文类型：期刊论文

【摘要】：大众传媒尤其是电子媒介的具象性符码所带来的影像表现力由于能为商品附加更多的象征意义,使得媒介必然与消费主义不谋而合。近年,IP产业的热火从电视游戏等其他行业逐渐烧向了大银幕市场。特别是2015年底的《寻龙诀》借助着《鬼吹灯》的高人气最终票房累计突破15.4亿,本文依托媒介文化的生产与消费,探讨电影中的明星效应、视觉设计、人物设定分析这部大体量的商业片的成功之处,同时对同类型电影的剧本改编进行反思和总结。
[Abstract]:The image expression brought by the mass media, especially the electronic media, can add more symbolic meaning to the goods. The media must coincide with consumerism. In recent years, the hot fire of IP industry has gradually gone to the big screen market from other industries, such as video games. Especially, in end of 2015, the "Dragon seeking" with the help of the "ghost blowing lights" is the most popular. The final box office total exceeded 1.54 billion, Based on the production and consumption of media culture, this paper probes into the star effect, visual design and character setting in the film and analyzes the success of this large volume commercial film. At the same time, it rethinks and summarizes the adaptation of the script of the same type of film.
【作者单位】： 西北师范大学传媒学院;
【分类号】：J943
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本文编号：1602060