基于偏离—份额分析的湖南省文化产业结构与竞争力研究

发布时间：2018-03-16 07:35

本文选题：文化产业　切入点：现状　出处：《南昌大学》2015年硕士论文　论文类型：学位论文

【摘要】：文化产业在全世界范围内发展迅速,当前已成为许多国家和地区的国民经济支柱产业之一。随着社会经济的不断发展以及人们文化观念的变化,我国文化产业在国民经济中发挥着越来越重要的作用。湖南省文化产业风生水起,发展蓬勃,尤其是出版业、广播电视电影业、文化休闲业的发展更是在全国居于前茅。现阶段,偏离-份额分析方法在区域产业结构及竞争力问题的研究中得到了广泛的应用,但是运用此方法对文化产业进行研究的还是比较少,鉴于目前偏离-份额分析方法研究的地区和行业空缺,本文运用偏离-份额分析方法对湖南省文化产业的结构和竞争力进行研究,并且提出相关对策建议,以期湖南省的文化产业能够快速发展。本文首先介绍了文化产业的内涵、特征以及相关理论基础,然后对湖南文化产业的发展进行总体评价,首先从总量规模、结构现状、产品状况和市场主体四个方面揭示湖南文化产业发展的基本状况,还分析了湖南文化产业对经济增长的贡献,对湖南文化产业的发展现状有一个总体把握,之后从人力资源、资本投入、创新能力、制度等方面分析了其结构和竞争力的影响因素,为湖南文化产业结构与竞争力的分析奠定基础,接着构建出区域文化产业结构与竞争力评价指标体系,运用偏离-份额分析法对湖南文化产业的结构与竞争力状况进行实证分析。分析结果表明,湖南省文化产业的产业结构状况较差,与全国平均水平相比,湖南省的新闻业、网络文化业、文化休闲业以及文化旅游业在结构上处于劣势;竞争力方面,虽然湖南省文化产业整体竞争力较强,但是各行业发展不平衡,文化艺术业、网络文化业以及文化旅游业缺乏竞争优势。最后本文根据分析结果从宏观、中观、微观三个层面提出湖南文化产业结构优化与竞争力提升的对策建议,概括起来有:完善文化产业发展的法律法规;创新政府管理制度;以创新为重点,努力提高产业的创新力;建立特色文化产业区,启动品牌战略;提高产业集中度;平衡文化产业各行业间的发展;加强人才队伍建设;建立多元化的投融资体系。
[Abstract]:The cultural industry has developed rapidly all over the world and has become one of the pillar industries of national economy in many countries and regions. With the development of social economy and the change of people's cultural concept, China's cultural industry is playing a more and more important role in the national economy. Hunan Province's cultural industry has developed vigorously, especially in the publishing industry, radio, television and film industries. The development of cultural leisure industry is at the forefront of the whole country. At present, the method of deviation-share analysis has been widely used in the study of regional industrial structure and competitiveness. However, the use of this method to study the cultural industry is still relatively few, in view of the current deviation from the method of share analysis of the region and industry gaps, This paper studies the structure and competitiveness of the cultural industry in Hunan Province by using the method of deviation-share analysis, and puts forward the relevant countermeasures and suggestions in order to enable the rapid development of the cultural industry in Hunan Province. Firstly, this paper introduces the connotation of the cultural industry. Characteristics and related theoretical basis, then the overall evaluation of Hunan cultural industry development, first from the total scale, structural status, product status and market main body four aspects of Hunan cultural industry development of the basic status. It also analyzes the contribution of Hunan's cultural industry to economic growth, and has a general grasp of the present situation of Hunan's cultural industry, and then from the perspective of human resources, capital input, innovation ability, The paper analyzes the influencing factors of the structure and competitiveness of Hunan cultural industry in terms of system, and establishes the evaluation index system of regional cultural industrial structure and competitiveness. An empirical analysis of the structure and competitiveness of Hunan's cultural industry is carried out by using the method of deviation-share analysis. The results show that the industrial structure of Hunan's cultural industry is worse than that of the national average. The network culture industry, the cultural leisure industry and the cultural tourism industry are at a disadvantage in structure. In terms of competitiveness, although the overall competitiveness of the cultural industry in Hunan Province is relatively strong, the development of various industries is not balanced, and the cultural and artistic industry, The network culture industry and cultural tourism lack competitive advantage. Finally, according to the analysis results, this paper puts forward the countermeasures and suggestions of Hunan cultural industrial structure optimization and competitiveness promotion from the macro, meso and micro levels. To sum up, there are: perfecting the laws and regulations for the development of cultural industry; innovating the government management system; focusing on innovation, striving to improve the innovation ability of the industry; establishing the characteristic cultural industrial district, starting up the brand strategy; improving the degree of industrial concentration; To balance the development of various industries of cultural industry; to strengthen the construction of talent team; to establish a diversified investment and financing system.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G124

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