中韩文化贸易发展与竞争力的比较研究

发布时间：2018-03-17 02:35

本文选题：文化贸易　切入点：文化产业　出处：《东北财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着全球经济的迅猛发展,经济与文化的融合已成为当代世界经济发展的主要态势。信息时代和知识社会的到来,使包括电视、出版、娱乐、新闻、电影在内的文化产业得到了蓬勃的发展。文化贸易作为世界各国间文化产品交流的主要方式现已成为了国际贸易中的重要组成部分。目前,世界上许多国家已经将文化产业的发展纳入到了国家发展战略之中,并且将文化贸易视为了促进其经济发展和提升国家“软实力”的重要途径。中国作为一个具有悠久历史的文化资源的大国,若想成为一个文化经济强国,就必须从国家战略层面重视文化产业的发展,积极提高文化产品的国际竞争力。中国与韩国同处东亚地区,同属儒家文化,有着极为相似的文化背景。近年来,韩国在文化贸易的发展取得了令人举世瞩目的成就。特别是那一曲“江南style"更是席卷了全球的各大音乐排行榜冠军宝座,成为了各国青少年争先模仿的对象。基本实现文化现代化的韩国在全世界造成极大影响力的同时,我国的文化贸易却存在着大量的逆差。通过对中韩两国文化贸易的发展和竞争力的比较,可以明确中国与韩国在文化贸易方面的差距,归纳出我国文化贸易发展的不足,从而在吸取韩国文化贸易成功经验的基础上对我国文化贸易的发展提出具有现实指导意义的对策建议。本论文共分为四部分。第一章是本文的绪论部分,主要介绍了本文的研究背景、研究意义、国内外的文献综述、研究内容和方法,并在前人研究的基础上简要说明了本文的创新和不足。第二章是对中韩两国文化贸易的发展进行了比较研究,主要分为了三个部分。第一部分是中韩两国文化贸易发展现状的比较,从总体上分析了两国文化贸易的发展现状；第二部分则比较了中韩两国文化贸易的产品结构,以图书、影视、音像、游戏、动漫等主要文化贸易产品作为研究对象从局部上比较分析了中韩两国在核心文化产品上的贸易差距；第三部分则是从中韩两国文化贸易的政策措施出发,深刻剖析了中韩两国在文化贸易政策上的差距。第三章则是承接第二章的比较研究,是对中韩两国文化贸易的竞争力进行了比较分析,并主要分为了两个部分。第一部分主要围绕中韩两国文化贸易的竞争力展开了分析比较,并选取了UNCTAD数据库中“个人、文化与创意服务”指标作为统一标准,利用市场占有率、贸易竞争力、显示性比较优势等指数,定量的分析了中韩两国在文化贸易竞争力方面的差距。第二部分则是根据之前的比较结论深入探讨了我国文化贸易缺乏竞争力的原因。这其中就有缺乏对文化的正确认识,缺乏政府的有效支持,缺乏核心的产品和品牌,缺乏成熟的营销和高质量的人才。第四章则是全文的总结部分,在结合韩国文化贸易的成功经验和我国文化贸易发展现状的基础上,针对我国缺乏文化贸易竞争力的原因提出了相应的对策建议和解决路径,包括要从树立正确的文化产业意识,加强政府对文化贸易的宏观调节力度,提高文化产品的国际竞争力,积极培养和引进专业性人才等方面来提高我国文化贸易的竞争力,从而促进我国文化贸易的长期可持续发展。
[Abstract]:With the rapid development of global economy, economic and cultural integration has become the main trend of world economic development. The information era and the knowledge society, including television, publishing, entertainment, news, movies and other cultural industry has been booming. Cultural trade as the main way of cultural exchanges between the countries in the world are it has become an important part of international trade. At present, many countries in the world have the development of the cultural industry into the national development strategy, and the cultural trade as an important way to promote the economic development and the promotion of the national "soft power". Chinese as one with a long history and cultural resources of the country if you want to become a cultural and economic power, we must pay attention to the development of cultural industry from the national strategic level, and actively improve the international competitiveness of cultural products.
Chinese and South Korea in East Asia, Confucian culture, has a very similar cultural background. In recent years, South Korea has made a remarkable achievement in the development of cultural trade. Especially the song "Gangnam style" is sweeping the world's major music charts in the throne and became the object of national youth to imitate the basic realization of the cultural modernization of South Korea in the world caused great influence at the same time, China's culture has a big deficit. Through the comparison of China and South Korea Cultural Trade Development and competitiveness, can clear Chinese gap with South Korea in the cultural trade, summed up the shortcomings of China's Cultural Trade Development thus, the development of China's cultural trade puts forward some countermeasures and suggestions have practical significance in the basis of drawing on the successful experience of Korean cultural trade.
This paper is divided into four parts.
The first chapter is the introduction of this paper. It mainly introduces the research background, research significance, domestic and foreign literature review, research contents and methods, and briefly explains the innovation and shortage of this paper on the basis of previous studies.
The second chapter is a comparative study of the development of cultural trade between China and Korea, mainly divided into three parts. The first part is the current situation of the development of bilateral trade and cultural comparison between China and Korea, the status quo of the development of cultural trade between the two countries are analyzed in general; the second part is the comparison of the structure of products, and two of Chinese cultural trade in books, film and television audio and video, games, cultural trade, the main products of animation as the research object from the local comparative analysis in the core cultural products on the trade gap between China and South Korea; the third part is from the perspective of cultural trade between China and Korea's policies and measures, analyzes the gap between China and South Korea in the cultural trade policy.
The third chapter is a comparative study of the second chapter is to undertake, China and South Korea cultural trade competitiveness are analyzed, and is mainly divided into two parts. The first part mainly focuses on the competitiveness of cultural trade between China and Korea carried out analysis and comparison, and selected the UNCTAD database in "personal, cultural and creative services" as a unified index the use of standard, market share, trade competitiveness, revealed comparative advantage index, quantitative analysis of the gap between China and South Korea in the cultural trade competitiveness. The second part is the conclusion according to the comparison before in-depth study of the reason for the lack of competitiveness of China's cultural trade. There is lack of a correct understanding of the lack of culture. The effective support of the government, the lack of core products and brands, the lack of mature marketing and high quality talents.
The fourth chapter is the summary, based on successful experience with the Korean cultural trade and cultural trade in our country's development status, reasons for the lack of China's cultural trade competitiveness put forward the corresponding countermeasures and solutions, including from set up the correct consciousness of cultural industries, strengthen government macro regulation of culture trade, improve the international competitiveness of cultural products, actively training and the introduction of professional talents to improve the competitiveness of China's cultural trade, so as to promote the long-term sustainable development of China's cultural trade.

【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G114;F752.68

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