上海田子坊创意产业园区旅游吸引力研究

发布时间：2018-03-18 10:41

本文选题：田子坊　切入点：创意产业园区　出处：《华东师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：近几年来,上海创意产业蓬勃发展,作为上海都市旅游的重要组成部分,田子坊是依托旧里弄改造而形成的独具特色的创意产业园区。在创意产业迅速发展的热潮推动下,田子坊以其传统情韵和当代时尚相结合的独特弄堂风情、风物和风景,吸引了大量纷至沓来的游客,并于2010年被评为3A级旅游景区。本文根据实地调研资料,梳理田子坊旅游发展现状,从定性与定量并举的两大研究路径出发,结合所构建的旅游吸引力模型,提出田子坊旅游发展应对策略,期待能对其业态健康持续发展提供一定的借鉴意义。论文共分为四章,第一章阐述了本文的研究背景、意义和研究设计等,对国内外有关创意产业、创意产业园区、旅游吸引力以及田子坊等的研究现状进行综述,明确研究思路；第二章在评析田子坊旅游发展特点的基础上,通过文献梳理、实地访谈等途径,确定其旅游吸引力影响因子,诸如：旧式建筑、弄堂风情、创意价值、休闲价值、旅游地形象感知、免费因素、区位环境、旅游交通、服务设施；第三章利用调查问卷所获取的数据资料,对游客的基本特征、旅游特点以及影响因子评价进行了全面系统分析,提出田子坊旅游吸引力“洋葱模型”,其基本结构包括核心层、支撑层和依托层；第四章在前文研究结论的基础上,结合田子坊旅游发展实际情况,有的放矢提出三大策略：保护策略、提升策略与完善策略。
[Abstract]:In recent years, Shanghai booming development of creative industry, as an important part of urban tourism in Shanghai, Tianzifang is relying on the old neighborhood transformation and the formation of a unique creative industrial park. In the rapid development of the creative industry boom driven by Tianzifang combined with the traditional style and modern fashion unique scenery and scenic alleys. That attracted a lot of tourists come in a throng, and in 2010 was named 3A level scenic spots. According to the investigation data, combing the current situation of Tianzifang tourism development, road two research both from qualitative and quantitative combined with the size of the tourist attraction, building a model, put forward countermeasures of tourism development in Tianzifang, expecting to provide some reference to the sustainable development of the health industry.
This paper is divided into four chapters, the first chapter expounds the research background, significance and research at home and abroad on the design, creative industry, creative industry park, summarizes the research status of tourism attraction and Tianzifang, clear research ideas; the second chapter based on the analysis of the characteristics of Tianzifang tourism development, combing through the literature, field interviews and other means, to determine the impact factors of tourism attraction, such as: old buildings, alleys, creative value, the value of leisure, tourism image perception, free factors, regional environment, tourist traffic, service facilities; the third chapter used the questionnaire data, the basic characteristics of tourists, tourism characteristics and influence the evaluation factors are analyzed, put forward the Tianzifang tourism attraction "onion model", its basic structure includes a core layer, support layer and supporting layer; in the fourth chapter On the basis of the previous research conclusions, combined with the actual situation of tourism development in Tianzifang, we put forward three strategies: protection strategy, promotion strategy and perfect strategy.

【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7;G124

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