“跳”出传媒:传统媒体的产业化嬗变

发布时间：2018-03-28 01:30

  本文选题：业态创新　切入点：股权交易　出处：《新闻战线》2016年23期

【摘要】：正探讨传统媒体的经营困局,不应一味地纠结于互联网时代的冲击等外在因素,而应更多地从自我革命、业态创新上找寻突破口。笔者认为,在巩固、优化传统媒体经营主业(发行、广告、出版等)的基础上,面对未来10年乃至更长一段时间,产业化与资本化是其自我蜕变、融合市场、拥抱新机遇的重要路径。"堵"在哪:当前的瓶颈与困局随着时间的推进,传统媒体面临的困局是全方位的。困局的表象是变化了的时代带
[Abstract]:We should not dwell on the external factors such as the impact of the Internet age, but should look for a breakthrough in the innovation of self-revolution and business form. On the basis of optimizing the main business of traditional media (distribution, advertising, publishing, etc.), facing the future 10 years or more, industrialization and capitalization are their self-transformation and integration of the market. An important way to embrace new opportunities. Where is the "blocking": the current bottleneck and dilemma over time, the traditional media is facing a comprehensive dilemma. The appearance of the dilemma is a changed era.
【作者单位】： 江苏经济报;
【分类号】：G206-F
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本文编号：1674172