2012年中国国产电影市场分析报告

发布时间：2018-03-28 18:36

本文选题：国产电影市场　切入点：票房收入　出处：《首都经济贸易大学》2013年硕士论文

【摘要】：电影产业发展作为我国创意产业建设和发展的重要内容，在前进方向、发展趋势和结构建设上都对我国的创意产业具有引领的作用。电影产业所具有的思想文化递延性、艺术性和商品性，造成了电影除了具有商业价值外，更具有文化思想传播的作用。自新世纪开始以来，我国相继出台了许多电影产业扶持政策，国内的电影市场也随着国民经济整体水平的发展而突飞猛进。2012年，进口电影配额由2011年的14部扩大到20部，这一举措给国产电影的制作和发行带来了机遇和挑战，一方面更加紧密的世界电影市场交流刺激了我国国产电影制作质量的提升，而另一方面也为国内电影市场的竞争带来更大的压力。本文引用2012年国家广播电影电视总局全国电影票房统计数据，经过因子分析和协方差分析的统计分析方法，建立了国产电影票房收入影响因素模型和国产电影市场观影人次影响因素模型，从7个定性变量和5个定量变量中，找出了影响电影票房收入和观影人次的重要因素，并对这些因素的进一步研究方法提出了意见和建议。最终本文得到了如下结论：2012年中国电影发展步入改革重要期，电影产业化改革步伐不断加深，改革措施多方向重创新。2012年国产电影市场较为突出的三个特点为：寒期档电影票房整体优于暑期档、小成本电影大行其道及“国产影片保护月”再度成为话题。2012年，进口电影也表现出了两个特点：系列奇幻影片成为进口影片主打、暑假后期进口影片集中上映。电影内容上合理性的多元化会对电影票房产生正面的影响。网络评分和著名演员的加盟对影片票房具有正向的影响。网络评分代表着观众的口碑，评分越高的电影质量较高且更迎合电影市场的需要。著名演员的参演也能为影片造势，吸引更多群体性观众的观影。
[Abstract]:The development of the film industry, as an important part of the construction and development of the creative industry in China, plays a leading role in the direction, development trend and structure construction of the creative industry of our country. The artistic and commercial nature of the film has caused the film to have the function of spreading cultural thought in addition to commercial value. Since the beginning of the new century, China has introduced many supporting policies for the film industry one after another. The domestic film market has also developed by leaps and bounds with the development of the national economy as a whole. In 2012, the quota for imported films was expanded from 14 in 2011 to 20, which has brought opportunities and challenges to the production and distribution of domestic films. On the one hand, the closer communication of the world film market stimulates the improvement of the production quality of domestic films in China, on the other hand, it also brings more pressure to the competition of the domestic film market. This paper refers to the statistics of the national film box office of the State Administration of Radio, Film and Television in 2012, and the statistical analysis method of factor analysis and covariance analysis. The influencing factors model of domestic film box office income and the influencing factor model of domestic film market viewing number of films are established. From 7 qualitative variables and 5 quantitative variables, the author finds out the important factors that affect the film box office income and the number of people watching movies. Suggestions and suggestions for further study of these factors are put forward. Finally, this paper draws the following conclusions: in 2012, the development of Chinese films entered an important period of reform, and the pace of the reform of film industrialization continued to deepen. Reform measures focus on innovation in many directions. The three outstanding features of the domestic film market in 2012 are: the overall box office performance of films in the cold season is better than that in the summer, the popularity of small cost films and the "domestic film protection month" have once again become a topic of discussion. Imported films also show two characteristics: the series of fantasy films become the main players of imported films. At the end of the summer vacation, imported films will be released in a concentrated way. The rational diversification of film content will have a positive impact on the box office. Internet ratings and the participation of famous actors have a positive impact on the film's box office. The online score represents the audience's reputation. The higher the score, the higher the quality of the film and the better the demand of the film market. The participation of famous actors can also make the film more popular and attract more audience.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F224;J943

【参考文献】