我国传媒产业发展中的融资问题研究

发布时间：2018-04-01 02:27

本文选题：传媒产业　切入点：融资方式　出处：《江西财经大学》2013年硕士论文

【摘要】：改革开放以来，我国传媒体制改革逐步深入，传媒的产业属性开始受到重视。2008年全球金融危机后，发展文化产业成为国内经济保增长、扩内需、调结构的重要着力点。国家出台了一系列支持文化产业繁荣发展的政策措施。传媒产业是指为社会公众提供传媒产品及传媒相关产品的生产活动的集合。它是由多数经营性传媒企业和传媒机构形成的集群，是文化产业的核心组成部分，主要包括传统媒体、网络媒体和移动媒体产业三个部分。近年来，传媒产业不论是在产业形态还是产值收入上，均呈现快速发展的态势，但进一步促进传媒产业发展关键还在于融资问题的解决。首先，把握传媒产业的经济学特征和融资特征是解决融资问题的前提。传媒产业具有“私人品和公共品的双重属性”、“规模经济和范围经济显著”、“垄断性和竞争性兼备”、“盈利方式较为独特”等特征，这在一定程度上决定其在融资上呈现出与其他产业不同的特点。其次，了解当前传媒产业融资的主要渠道和融资现状是解决融资问题的基础。本文从传媒产业的融资来源入手，，着重分析了传媒产业的外部融资方式，并根据不同标准对外部融资方式进行具体分类，以具体案例列举了传媒产业的几种常见方式。再次，分析传媒产业融资方式之间的优缺点是选择合适的融资方式的关键。本文从传媒产业融资面临的宏观形势入手，结合产业生命周期理论和融资效率理论，对传媒产业的融资方式选择问题进行了剖析。最后，本文从发挥政府引导作用、优化融资渠道等方面就完善传媒产业的融资政策提出了建议。
[Abstract]:Since the reform and opening to the outside world, the reform of the media system in China has gradually deepened, and the industrial attributes of the media have begun to be taken seriously. After the global financial crisis of 2008, the development of cultural industries has become a domestic economic guarantee for growth and expansion of domestic demand. The state has issued a series of policies and measures to support the prosperity and development of the cultural industry. The media industry refers to the collection of production activities that provide media products and media-related products to the public. The clusters formed by most operating media enterprises and media institutions, It is the core component of the cultural industry, including the traditional media, the network media and the mobile media industry. In recent years, the media industry has shown a rapid development both in the form of industry and in the income of output value. But the key to further promote the development of the media industry is to solve the financing problem. First, To grasp the economic and financing characteristics of the media industry is the prerequisite to solve the financing problem. The media industry has the dual attributes of private goods and public goods, the economy of scale and scope is remarkable, the monopoly and competition are both. Such features as the more unique way of making profits, This determines to a certain extent that its financing is different from that of other industries. Secondly, it is the basis of solving the financing problem to understand the main channels and current financing situation of the media industry. This paper starts with the financing sources of the media industry. Focusing on the analysis of the media industry external financing methods, and according to different standards for the specific classification of external financing methods, with specific examples of the media industry listed several common ways. Analyzing the advantages and disadvantages between the financing methods of the media industry is the key to choosing the appropriate financing methods. This paper starts with the macro situation facing the financing of the media industry and combines the theory of industry life cycle and the theory of financing efficiency. Finally, this paper puts forward some suggestions on how to improve the financing policy of the media industry from the following aspects: giving full play to the role of the government and optimizing the financing channels.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F

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