基于SCP范式的中国传媒产业组织分析

发布时间：2018-04-02 12:37

本文选题：SCP范式　切入点：传媒产业　出处：《河北经贸大学学报》2014年05期

【摘要】：近年来中国传媒产业发展迅速、产业增加值逐年提高,近三年来其产业增长的速度虽然有所下降,但从整体趋势上看,传媒产业增加值与GDP增加值呈现出显著的正相关关系。SCP范式是产业组织理论中的经典范式,其通过市场结构、市场行为和市场绩效三方面的指标来分析某个产业的状况。基于SCP范式对我国传媒产业进行实证分析可知,目前我国传媒市场处于集中度低的竞争阶段,表现传媒市场同质化竞争程度加剧、市场进入的资金与技术壁垒迅速加高、广告收入增速减缓、产业利润率降低等。且由于我国传媒产业按照公益性事业和经营性产业分类运营,仍处于条块分割的状态,制度性壁垒较高。因此,需要对传媒产业进行较大力度的整合,提升传媒产业的市场集中度,实现其产业结构的优化和规模经济。
[Abstract]:In recent years, China's media industry has developed rapidly, and the value added of the industry has increased year by year. Although the rate of industrial growth has declined in the past three years, it is viewed from the overall trend. There is a significant positive correlation between the added value of media industry and the added value of GDP. SCP paradigm is the classic paradigm in the theory of industrial organization, which passes through the market structure. Based on the empirical analysis of China's media industry based on SCP paradigm, we can see that the media market in our country is in the stage of low concentration of competition. To show that the media market is becoming more homogeneous and competitive, the capital and technical barriers to market entry are rising rapidly, and the growth rate of advertising revenue is slowing down. Because the media industry in our country operates according to the classification of the public welfare industry and the operating industry, it is still in the state of division, and the institutional barriers are high. Therefore, it is necessary to integrate the media industry more intensively. Improve the market concentration of the media industry, realize the optimization of its industrial structure and economies of scale.
【作者单位】：武汉大学新闻传播学院;河北经贸大学学报编辑部;河北经贸大学人文学院;
【基金】：2013年度河北省社会科学发展研究课题“基于SCP范式的中国传媒产业组织行为研究”(201304048)的成果 2014年度河北省社会科学基金项目“基于SCP范式的河北省广播电视产业组织行为研究”(HB14XW010)的研究成果
【分类号】：G206-F

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