电影IP资源的价值评估

发布时间：2018-04-04 10:17

本文选题：IP电影　切入点：价值评估　出处：《当代电影》2017年09期

【摘要】：价值评估是电影IP的选项、培育、发展、交易和开发的关键点,不仅为IP价值转换提供评判规则,还能为IP开发提供指导。本文将IP的内容分为雏形期、孵化期、发展期和成熟期四个阶段和形态,围绕IP内部的"用户情感利益""市场资源粘合力""价值转换能力""时效性元素"和"版权归属元素"等五个主要价值驱动元素构建多层次价值评估指标系统。
[Abstract]:Value evaluation is the key point of movie IP selection, cultivation, development, transaction and development. It not only provides evaluation rules for IP value conversion, but also provides guidance for IP development.In this paper, the contents of IP are divided into four stages: embryonic stage, hatching stage, development stage and mature stage.This paper constructs a multi-level value evaluation index system around the five main value driving elements of IP, such as "user emotional benefit", "market resource adhesion", "value conversion ability", "timeliness element" and "copyright ownership element".
【作者单位】：北京大学艺术学院;
【分类号】：J943

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