从台湾和国际文创案例看昆仑文创发展的潜力

发布时间：2018-04-04 15:27

本文选题：文创产业　切入点：昆仑文化　出处：《青海社会科学》2014年05期

【摘要】：昆仑文化是中华民族的精神之源,蟠桃盛宴、牛郎织女、女娲补天、嫦娥奔月等神话传说源远流长,造就了博大精深的昆仑文化。古籍如《山海经》、《庄子》、《楚辞》、《诗经》、《博物志》等,印记了昆仑神话的传颂。这些宝典与神话故事,可作为当代文创经济之根。从艺文教育的观点,可培育一群有才华的学子来传习与再创文化,藉由图文并茂的绘本和动画,结合考察研究、创艺表现与教育推广,继续生动地叙说故事,为昆仑文化的转创应用,注入一股活力经济泉源。昆仑文化博大精深,还拥有美丽丰富的自然资源加持,例如昆仑圣境之美,以及享誉盛名的昆仑玉,可结合多元文化、自然资源、人才培育与观光产业,以具有美感体验的软创新(soft innovation)来提升文创经济效益,台湾与国际文创案例,可提供参考。
[Abstract]:Kunlun culture is the source of the spirit of the Chinese nation, flat peach feast, Cowherd Weaver, Nuwa to fill the sky, Chang'e to the moon and other myths and legends have a long history, creating a profound and profound Kunlun culture.Ancient books, such as Shanhai Classic, Zhuangzi, Chu ci, Book of songs, History of History and so on, imprinted the legend of Kunlun.These treasures and mythological stories can be used as the root of the contemporary cultural creation economy.From the point of view of art and literature education, we can cultivate a group of talented students to teach and recreate their culture. Through the combination of pictures and texts, pictures and animations, combined with investigation and research, we can create artistic performance and educational promotion, and continue to tell stories vividly.Kunlun culture for the transformation of the application, injected a source of vitality of the economy.Kunlun culture is extensive and profound. It also has beautiful and rich natural resources, such as the beauty of Kunlun's sacred land, and the famous Kunlun jade, which can combine multiculturalism, natural resources, talent cultivation and tourism industry.Soft innovation with aesthetic experience is used to improve the economic efficiency of cultural innovation. The cases of Taiwan and international literature creation can be used as reference.
【作者单位】：台湾东华大学艺术创意产业学系;
【分类号】：G124

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