泛娱乐视角下华莱坞电影IP生态研究

发布时间：2018-04-05 08:35

  本文选题：泛娱乐　切入点：影游联动　出处：《西南民族大学学报(人文社科版)》2017年06期

【摘要】：泛娱乐是以优质IP资源为核心,深度拓展粉丝经济,建立娱乐内容产业生态圈。只有更好地消融文学、电影、动漫、电视剧和游戏等的媒介边界,才能更有效地促成消费者的多重消费,以延长优质IP资源的生命周期。文章借用传统文化中的"合理内核",将"和实生物"的生态观、"万物并育"的生态系统观、"取之有度"的生态保护观和"生态平衡"的循环观移植到华莱坞电影产业的观察中。文章具体阐述了在泛娱乐视角下电影与其他媒介的合和共生、守正出新。
[Abstract]:Pan-entertainment takes high-quality IP resources as the core, develops fan economy deeply, and establishes the ecological circle of entertainment content industry.Only when the media boundaries of literature, film, animation, TV series and games are better ablated, can consumers' multi-consumption be promoted more effectively and the life cycle of high-quality IP resources be prolonged.By borrowing the "reasonable kernel" of traditional culture, the paper transplanted the ecological view of "harmony living things", the ecological system view of "all things together", the ecological protection view of "taking the degree" and the "ecological balance" concept of circulation into the observation of Warwick film industry.This article concretely expounds the combination and symbiosis between film and other media in the view of pan-entertainment.
【作者单位】： 华东师范大学传播学院;
【分类号】：G206;J943
，

本文编号：1713993