万达传媒人才招聘策略研究

发布时间：2018-04-05 15:05

本文选题：核心人才　切入点：招聘策略　出处：《北京交通大学》2017年硕士论文

【摘要】：我国电影产业起步较晚,高速发展进程中也出现了诸多问题,国内电影行业对传媒专业人才需求量急剧增加,传媒专业人才连年出现供不应求的局面。如此,招聘作为人力资源管理战略中第一关口和不可或缺的重要环节,对于电影媒体企业这方面的研究很有挑战性和研究价值。本文以万达传媒公司为例结合电影媒体行业特点,对其招聘策略进行了详细分析,有助于搭建电影媒体行业人才招聘理论框架,对于招聘理论在该行业的可行性也起到了探索和验证作用。同时,合理的人才招聘策略对于万达传媒公司来讲是非常必要的。完善的人才招聘体系是万达传媒公司引入优秀人才所必备的,并且可以促进企业更好地管理引入的人才,进而促进企业发展。此外,本文的研究对于推动中国电影文化经济发展,提高文化产业经济影响力也有着重要的作用,对其他电影媒体企业来说,也具备一定的借鉴意义。本文在对国内外人才招聘策略相关文献总结梳理的基础上,搭建以招聘理论为主的电影传媒企业招聘策略理论框架。在理论框架的指导下,以万达传媒公司为例,深入分析其在不同发展阶段对不同人才类型采用的招聘策略,并挖掘万达传媒公司招聘策略体系中存在的问题及成因。针对存在的问题,借鉴互联网巨头腾讯招聘策略的先进经验,提出改进措施。通过研究主要得出以下结论:万达传媒公司人才招聘策略存在的问题包括:人才招聘体系与企业战略脱节、核心人才流失与引进比例失衡、招聘流程规范性不强、激励措施不足等。万达传媒招聘策略改进建议包括:人才招聘体系与企业战略相结合;建立完善的激励机制,吸引并留住核心人才;制定与时俱进的招聘策略;建立人才储备库等。
[Abstract]:The film industry of our country started late, and many problems appeared in the process of rapid development. The demand for media professionals in domestic film industry increased sharply, and the demand for media professionals exceeded supply for many years.Therefore, recruitment, as the first key and indispensable link in human resource management strategy, is very challenging and valuable for the research of film media enterprises.Taking Wanda Media Company as an example, this paper analyzes the recruitment strategy of Wanda Media Company in detail, which is helpful to set up the theoretical framework of talent recruitment in the film media industry.The feasibility of recruitment theory in the industry has also played a role in exploration and verification.At the same time, a reasonable recruitment strategy for Wanda Media is very necessary.The perfect talent recruitment system is necessary for Wanda Media Company to introduce excellent talents, and it can promote the enterprises to manage the talents better and then promote the development of enterprises.In addition, the research of this paper plays an important role in promoting the development of Chinese film culture and economy and improving the economic influence of cultural industry.On the basis of summarizing and combing the relevant literature on the recruitment strategy of domestic and foreign talents, this paper builds a theoretical framework of recruitment strategy for film media enterprises based on the recruitment theory.Under the guidance of the theoretical framework, taking Wanda Media Company as an example, this paper deeply analyzes the recruitment strategies adopted by Wanda Media Company in different development stages for different types of talents, and explores the problems and causes in the recruitment strategy system of Wanda Media Company.In view of the existing problems, use the advanced experience of Internet giant Tencent recruitment strategy, put forward improvement measures.The main conclusions are as follows: the problems of the recruitment strategy of Wanda Media Company include the disconnection between the talent recruitment system and the enterprise strategy, the imbalance between the loss of the core talents and the proportion of the introduction, the lack of standardization of the recruitment process.Inadequate incentives, etc.The suggestions for improving Wanda media recruitment strategy include: combining talent recruitment system with enterprise strategy; establishing perfect incentive mechanism to attract and retain core talents; formulating recruitment strategy with the times; establishing talent reserve.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943;F272.92

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