互联网“新业态”下中国电影产业文化滑坡的反思

发布时间：2018-04-08 23:26

本文选题：“互联网+电影”　切入点：“泛娱乐化”　出处：《上海大学学报(社会科学版)》2015年06期

【摘要】：近三五年来,中国电影产业持续以30%左右的年度平均增长率领跑全球市场,其票房连连井喷,呈现出一派市场繁荣的景象。但是,伴随着中国市场经济的高速成长,人们对物质财富无节制的追逐和对"泛娱乐化"的盲目放纵,促使一种纯粹物质主义的感官享乐被这个市场所鼓动,并成为新的时尚。以BAT网络资本寡头所统领的互联网企业,乃借势而兴,竟逐步开启了对电影产业的侵袭和颠覆。他们借助"互联网+电影"这一新兴的电商营销模式而推出了一种"新业态",一则促成了电影票房的节节飙升(但仅限于国门之内),与此同时,更导致时代的主流价值观渐渐淡出银幕。东方电影美学的经典性及其主体精神,一点点遭到蚕食并被推到无可遏止地向下滑坡的困局。当务之急,我们需要清醒地应对好莱坞霸权的挑战,冲破"互联网+电影"这一电商营销业态的自我封闭与妄自尊大,在现代文明的意义上来推进中国电影全产业链的建构,迎接21世纪中国文化的伟大复兴。
[Abstract]:Over the past three to five years, China's film industry has continued to lead the global market with an annual average growth rate of about 30 percent, with booms at the box office booming.However, with the rapid growth of China's market economy, people's pursuit of material wealth and blind indulgence of "pan-entertainment" urge a purely materialistic sensual pleasure to be inspired by this market and become a new fashion.Internet enterprises dominated by BAT network capital oligopoly seize the opportunity and gradually open the invasion and subversion of the film industry.With the help of the new e-commerce marketing model of "Internet Film", they have launched a "new format", which has contributed to a surge in box office sales (but only within countries, at the same time).The mainstream values of the times gradually fade out of the screen.The classical nature and the main spirit of Oriental Film Aesthetics are a little bit nibbled and pushed down unstoppably.As a matter of urgency, we need to soberly deal with the challenge of Hollywood hegemony, break through the self-closure and arrogance of the "Internet film" e-commerce marketing format, and push forward the construction of the entire industrial chain of Chinese films in the sense of modern civilization.Welcome the great rejuvenation of Chinese culture in the 21 st century.
【作者单位】：北京电影学院电影文学系;
【分类号】：J943

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