文化差异对中国文化创意产品出口的影响

发布时间：2018-04-10 07:22

  本文选题：文化差异　切入点：文化创意产品　出处：《南京大学》2017年硕士论文

【摘要】：作为"21世界新的黄金产业",文化创意产业受到了世界各国的高度重视,它凭借附加值高、与其他产业关联度强、污染低的优势,成为国家调整产业结构,改善经济发展模式的战略性产业。文化创意产品是文化创意产业实现其经济增长点作用的最终表现形式,一国文化创意产品的贸易规模最能体现其竞争力、国际地位以及发展状态,所以文化创意产品出口的国际市场竞争日益激烈。根据联合国贸发会数据,2015年全球文化创意产品出口总额达5100亿美元,年平均增速7.64%,成为国际贸易活动中的排头兵。我国在文化创意产业发展上给予了大力的政策支持,多年来中国文化创意产品出口额高居全球第一。不容忽视的是,我国的文化创意产品出口中存在着诸多问题,如何进一步提高和改善出口成为迫切的问题。作为以文化性和创意性为核心的知识密集型产品,我们预期文化差异对文化创意产品的贸易起着重要作用,从文化差异的影响出发寻找文化创意产品出口的突破口是本文的研究方向。本文通过对文献的梳理,发现文化差异对于国际贸易流量的影响并没有一致结论,关于文化差异影响文化创意产品贸易的研究更是偏少。本文首先界定了文化创意产业的含义、文化创意产品的涵盖范围和特点以及文化差异的定量方法,通过我国文化创意产品的出口规模、市场结构及出口产品结构的现状分析了其国际竞争力和存在的问题。在此基础上,选取我国对34个文化创意产品主要出口对象在2003-2015年的文化创意产品出口额数据,将文化差异、移民因素、种族多样性等要素加入引力模型进行实证研究。研究发现,我国与出口对象国的整体文化差异对我国的文化创意产品出口起到阻碍的作用,但在六个分维度上的差异则影响不一;华人移民会加强移民目标国与我国之间的联系,提升对中国文化创意产品的需求;出口对象国的民族多样性不仅会增加对我国文化创意产品的需求,而且会削弱文化差异的负面影响,起到正面的调节作用。进一步对文化创意产品的主要细分种类产品进行研究,我们发现当出口产品种类不同时,文化差异对其贸易的影响也存在异质性,具体来看,其对于工艺品、新媒体及视觉艺术类产品的出口是负面效应,对于设计类产品的出口会却有推动的作用,而表演艺术和出版两类产品对于文化差异的敏感度很低,基本不受影响。在以上研究的基础上,针对我国文化创意产品出口存在的问题和从文化差异的角度,提出相应的发展建议,希望对文化创意产品的出口策略制定提供有效的思路。
[Abstract]:As a "new gold industry in the 21st century", cultural and creative industries are highly valued by all countries in the world. Because of the advantages of high added value, strong correlation with other industries and low pollution, the cultural and creative industries have become the national readjustment of industrial structure.Strategic industries to improve the economic development model.Cultural and creative products are the ultimate manifestation of cultural creative industries to realize their economic growth point. The trade scale of cultural and creative products of a country can best reflect its competitiveness, international status and development status.Therefore, the international market competition of cultural and creative products export is increasingly fierce.Global exports of cultural and creative products totaled $510 billion in 2015, an average annual growth rate of 7.64 per year, according to the United Nations Conference on Trade and Development, making them the vanguard of international trade.China has given strong policy support to the development of cultural and creative industries. For many years, the export of cultural and creative products in China ranks first in the world.What can not be ignored is that there are many problems in the export of cultural and creative products in our country, and how to further improve and improve the export becomes an urgent problem.As a knowledge-intensive product centered on culture and creativity, we expect that cultural differences will play an important role in the trade of cultural and creative products.The research direction of this paper is to find a breakthrough in the export of cultural and creative products from the impact of cultural differences.By combing the literature, this paper finds that there is no consistent conclusion on the influence of cultural differences on international trade flows, and the research on cultural differences affecting the trade of cultural and creative products is even less.This paper first defines the meaning of cultural and creative industries, the scope and characteristics of cultural and creative products and the quantitative method of cultural differences, through the export scale of cultural and creative products in China.The present situation of market structure and export product structure analyzes its international competitiveness and existing problems.On this basis, the export data of 34 main objects of cultural and creative products in 2003-2015 are selected, and the factors such as cultural differences, immigration factors and ethnic diversity are added to the gravity model for empirical research.It is found that the overall cultural differences between China and the exporting countries hinder the export of cultural and creative products, but the differences in the six dimensions have different effects.Chinese immigrants will strengthen the links between the target countries and China and increase the demand for Chinese cultural and creative products, and the diversity of the exporting countries will not only increase the demand for Chinese cultural and creative products,And will weaken the negative impact of cultural differences, play a positive regulatory role.Further research on the main subdivision products of cultural and creative products shows that when the types of export products are different, the influence of cultural differences on their trade also exists heterogeneity, specifically, for handicrafts,The export of new media and visual arts products is a negative effect, but it will promote the export of design products, while the two kinds of products, performing arts and publishing, have little sensitivity to cultural differences and are basically unaffected.On the basis of the above research, in view of the problems existing in the export of cultural and creative products in China and from the perspective of cultural differences, the author puts forward corresponding development suggestions, hoping to provide an effective way of thinking for the formulation of export strategies of cultural and creative products.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F752.62
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本文编号：1730227