“入世”以来境外资本进入中国电影业的模式研究

发布时间：2018-04-11 00:14

本文选题：中国电影业 + 产业资本　；参考：《上海交通大学》2012年硕士论文

【摘要】：自2001年中国加入WTO以来，巨大的市场诱惑及商业机会驱使着境外资本通过不同的投资渠道和商业路径进入中国电影产。外资入境的趋势及其引发的诸多问题亦成为近年来业界和学界普遍关注的热点议题。本研究聚焦于境外资本的市场进入模式，旨在发现外资进入中国电影业的模式选择与内在规律，为优化本国电影业涉外投融资机制提供参考。研究通过对可掌握资料的文本分析，对国内具有外资背景电影企业的问卷调查，以及对北上广三地业内专家的深度访谈等综合研究方法展开。研究发现逾十年来，境外资本在进入中国电影业的轨迹可概况为试水、深入、圈地、优化四个发展阶段，进入模式的选择也不断优化，时至今日外资在进入规模、渗透领域、市场绩效等方面均已取得显著成效。与此同时，研究在对外资的产业资本形式、市场进入模式在电影产业链各环节中的现状匹配和分析后认为，，中国电影业的外资利用效率仍处于初级阶段，令中国电影业和外资双赢的最优模式则是通过契约模式将境外生产资本合理有效地导入本国电影产业。未来全球传媒文化领域的跨国性博弈在某种意义上即为资本博弈，在与外资的合作博弈中求得发展是中国电影业的题中之义。面对外资大举进入所产生的正、负效应及影响，研究给出的规制建议为：树立一个主体，建立两个体系，即始终以本国电影企业竞争力为关照主体，对于外资建立市场调控和行政监管两个规制体系。
[Abstract]:Since China joined the WTO in 2001, huge market temptation and business opportunities have driven foreign capital to enter Chinese film production through different investment channels and commercial paths.In recent years, the trend of foreign capital entry and the problems caused by it have become a hot topic in the industry and academic circles.This study focuses on the market entry model of foreign capital in order to find out the mode choice and internal law of foreign capital entering Chinese film industry and to provide reference for optimizing the foreign investment and financing mechanism of domestic film industry.Through the text analysis of the available materials, the questionnaire survey of domestic film enterprises with foreign capital background, and the in-depth interview of experts from the three regions of Beijing, Guangzhou and Guangxi, the comprehensive research methods are carried out.The study found that in the past ten years, the track of foreign capital entering the Chinese film industry can be summarized as trial water, deep, land, and optimizing four stages of development, and the choice of entry mode has also been continuously optimized. Up to now, foreign capital is entering the field of scale and infiltration.Market performance and other aspects have achieved remarkable results.At the same time, after analyzing and matching the industrial capital form of foreign capital and market entry mode in every link of the film industry chain, it is concluded that the foreign capital utilization efficiency of Chinese film industry is still in the primary stage.The best way to make the Chinese film industry and foreign capital win is to transfer the overseas production capital into the domestic film industry reasonably and effectively through the contract model.In the future, the transnational game in the field of global media culture is capital game in a sense. It is the meaning of Chinese film industry to develop in the cooperative game with foreign capital.In the face of the positive and negative effects and effects of the large-scale entry of foreign capital, the proposed regulations are as follows: to set up one main body and establish two systems, that is, to take the competitiveness of domestic film enterprises as the main concern all the time.For foreign capital to establish two regulatory systems of market regulation and administrative supervision.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J943

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