中国电影海外传播问题与对策研究

发布时间：2018-04-15 02:07

本文选题：中国电影 + 海外传播　；参考：《内蒙古大学》2014年硕士论文

【摘要】：电影作为综合艺术,具有海外文化传播的先天优势,是海外传播领域特殊而重要的载体。中国电影的海外传播对国家文化软实力的提升和民族文化的塑造起着至关重要的作用。当前,由于受传播内容和传播渠道的制约,中国电影在海外并未达到理想的传播效果。本文选取2004-2013年的数据作为样本进行分析,将传播学理论与具体实例分析相结合,运用专业详实的数据做支撑,将中国电影的海外传播看做一个完整的传播过程,在深入分析和思考中国电影对外传播重要性的基础上,对中国电影海外传播的局限性进行剖析。首先,通过对中国电影海外传播内容和渠道的梳理可以看出：从传播内容来看,目前中国电影对外传播的主要是中华传统文化与民族精神、近现代中国的苦难历史与抗争以及中国当下社会的反思与批判；传播渠道主要有中国电影海外推广公司、中国政府主办国内外电影活动和参展国际电影节等。然后从中国电影海外传播的票房销售收入、国际电影节获奖情况、合拍片销售收入等方面总结出中国电影在海外的传播效果；再次,深入剖析中国电影在海外传播过程中存在的问题及其产生的原因,在这一章中,着重从宏观战略规划、文化价值的建构和创新能力的建设三个方面进行分析。最后,有针对性地结合当前实际存在的问题归纳出中国影片海外传播的对策,为今后中国电影海外传播推广提供一些思路和借鉴。
[Abstract]:As a comprehensive art, film has the innate advantage of overseas cultural communication and is a special and important carrier in the field of overseas communication.The overseas dissemination of Chinese films plays a vital role in the promotion of national cultural soft power and the shaping of national culture.At present, due to the restriction of the content and channel of communication, Chinese films have not achieved the ideal communication effect overseas.This article selects the 2004-2013 data as the sample to analyze, combines the communication theory with the concrete example analysis, uses the specialized detailed data as the support, regards the overseas dissemination of the Chinese movie as a complete communication process.On the basis of deeply analyzing and thinking about the importance of Chinese film communication abroad, this paper analyzes the limitation of overseas communication of Chinese film.First of all, by combing the content and channels of the overseas dissemination of Chinese films, we can see that, from the point of view of the content of communication, at present, the Chinese traditional culture and national spirit are the main sources of Chinese film communication abroad.The history and struggle of suffering in modern China and the introspection and critique of the present Chinese society are mainly through the overseas promotion companies of Chinese films, the Chinese government organising domestic and foreign film activities and participating in international film festivals and so on.Then, from the aspects of the box office sales income of overseas dissemination of Chinese films, the award-winning situation of international film festivals, co-production sales revenue and so on, the effects of Chinese films spreading overseas are summed up. Again,In this chapter, the author analyzes the problems existing in the process of Chinese films spreading abroad and their causes. In this chapter, the author focuses on three aspects: macroscopic strategic planning, construction of cultural value and construction of innovation ability.Finally, the countermeasures of overseas dissemination of Chinese films are summed up in combination with the existing problems, and some ideas and references are provided for the promotion of overseas dissemination of Chinese films in the future.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J943

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