百视通新媒体产业发展策略研究

发布时间：2018-04-19 18:54

本文选题：新媒体 + IPTV　；参考：《复旦大学》2013年硕士论文

【摘要】：三网融合是新时期深化体制改革的重大举措,与党中央扩大内需、转变经济发展方式的思路相吻合。三网融合下通信产业和传媒双向渗透,将是未来产业的发展趋势。新媒体产业面临全新发展机遇,IPTV、互联网电视业务成为产业焦点。百视通作为新媒体产业的先驱力量,亟需对新媒体产业发展轨迹与路径进行研究,提出适合产业发展的策略、措施,进一步巩固产业领先地位,引领新媒体产业走向更为辉煌的未来。本文以百视通新媒体产业发展策略为研究对象,在全面系统分析国内外新媒体产业发展经验以及参考大量文献,指出新媒体产业三大发展趋势：业务形态多样化；多产业融合；媒体公司集团化。同时,梳理百视通现状,明确产业发展瓶颈：(1)IPTV政策因素制约；(2)IPTV互联网电视生命周期交替；(3)更多竞争者挤入市场；(4)用户需求复杂化、用户群体分层渐现；(5)各产业链参与者争夺控制权。在此基础上,认真研究百视通新媒体发展思路：(1)建立适配多层次多主体的新媒体产业体系；(2)向产业链上下游渗透,增强控制权；(3)细分市场,各个击破；(4)加强海外拓展,打造海外华人新媒体平台；(5)技术引擎拉动新媒体产业发展；(6)连横合纵,多样化合作开创多赢局面；(7)成为新媒体行业人才培育的摇篮；(8)推进新媒体产业制度破题。围绕发展思路,设计制定百视通产业发展策略：(1)技术先行；(2)全球化战略；(3)加强与产业内多类型参与者的合资合作；(4)丰富现有产品体系应对多样化需求；(5)由单一内容优势拓展为一体化新媒体公司；(6)上市：利用资本的力量。最后根据百视通产业发展策略,从科学管理、组织架构、人力资源、财务等角度提出产业发展的推进措施,确保产业发展策略有序落实。
[Abstract]:The integration of three networks is an important measure to deepen the reform of the system in the new period, which coincides with the thinking of the CPC Central Committee to expand domestic demand and change the mode of economic development. The communication industry and the media under the three-net amalgamation will be the development trend of the industry in the future. New media industry is facing a new development opportunity IPTV, Internet TV business has become the focus of the industry. As a pioneer of the new media industry, Beshitong urgently needs to study the track and path of the development of the new media industry, put forward appropriate strategies and measures for the development of the industry, and further consolidate the leading position of the industry. Leading the new media industry to a more brilliant future. This paper takes the development strategy of new media industry as the research object, analyzes the development experience of new media industry at home and abroad and a large number of references, and points out the three development trends of new media industry: diversification of business form, multi-industry convergence; Media companies are grouped. At the same time, combing the current situation of BST, it is clear that the bottleneck of industrial development is that IPTV policy factors restrict the change of IPTV life cycle between Taiwan and Taiwan. ((3) more competitors crowd into the market and / or 4) the needs of users are complicated. User groups gradually emerging 5) each industry chain participants for control. On this basis, we should seriously study the new media development thinking of Beshitong: 1) establish a new media industry system suitable for multi-level and multi-agent, such as: (2) infiltrate upstream and downstream of the industrial chain, enhance control power, and subdivide the market, and break down each of them and strengthen overseas expansion. Building a new media platform for overseas Chinese: (5) the technology engine drives the development of new media industry. (6) connecting with each other, diversifying cooperation to create a multi-win situation is becoming the cradle of talent cultivation in new media industry and pushing forward the new media industry system to break the question. Around the idea of development, Design and formulation of Blocktop Industry Development Strategy: 1) Technology first 2) Globalization Strategy 3) strengthening Joint Venture and Cooperation with multiple types of participants in the Industry 4) enriching the existing Product system to meet the diversification demand 5) expanding from a single content advantage to a single content advantage New media company: capitalization of the power of capital. Finally, according to the industrial development strategy of Baishitong, from the scientific management, organizational structure, human resources, financial and other aspects of industrial development to promote measures to ensure the orderly implementation of industrial development strategy.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F

【参考文献】