演艺产业链的构建研究

发布时间：2018-04-22 07:00

本文选题：表演艺术 + 演艺产业　；参考：《山东大学》2012年硕士论文

【摘要】：表演艺术曾长期作为一种主要的文化传播手段,近代开始其生存空间逐渐被各种大众传播媒介所挤占,因而面临着极大的生存危机,然而,现场表演所特有的“灵晕”或“剧场性”仍然为表演艺术保留了一个差异化的生存空间。虽然我国的演艺产业发展面临着巨大的困难,但是,国有文艺院团体制改革的深入推进和一系列演艺产业支持政策的出台让人看到了希望。民间资本为演艺产业注入了活力,民营演艺企业将是未来中国演艺产业的重要主体。演艺产业是表演艺术生产的产业化趋向和结果,必然与人类其它生产活动形成的产业存在着相似点,遵循着共同的基本发展规律。分工与专业化是产业增长和经济进步的重要源泉；分工和专业化的扩展和深化导致了产业组织的演化。产业链首先是对由分工与专业化的扩展和深化而导致的生产方式的一种抽象概括,其次是产业组织形态和其相关制度安排的一种形象表达,产业链的典型组织形式是企业间网络(中间性组织),包括虚拟企业、战略联盟、分包制、企业集群、供应链网络、特许经营以及企业集团等多种具体形式。演艺产业链的概念和理论并不复杂,复杂的是演艺产业链的具体构建：链条的各个环节是由完全不同的力量构成的,有的环节之间隔着体制的巨大障碍,有的环节甚至还是缺失的,要在产业实践中将这些环节组成运行通畅的链条并非易事。从行业的宏观角度看,演艺产业链包含三大生产环节——版权交易与演员经纪的要素平台、演出院线以及作为分销渠道的电子票务网络系统,山东世博演艺经纪有限公司与济南儿童艺术剧院合作的“宝贝剧场”和“都市实验剧场”,开创了将产业链不同环节有效衔接起来的“PPP模式”。根据调研,山东世博演艺经纪有限公司已经基本建立起适合自身的运作模式。公司在外部市场培育和内部资源积累的前提下,以先进、高效的电子票务,网络系统为基础,探索建立了“以剧场为中心”的生产组织模式和内容资源利用与产品宣传推广并重的市场运作模式,整体上形成了以票房、赞助和衍生产品为来源的赢利模式。公司已经展开了较为全面的产业链布局,这成为公司制定发展战略的基础。
[Abstract]:Performing art has long been one of the main means of cultural communication. At the beginning of modern times, its living space was gradually occupied by all kinds of mass media, so it was faced with a great survival crisis. The special "spirit halo" or "theatricality" of live performance still reserves a differentiated living space for performing art. Although the development of China's performing arts industry is facing great difficulties, the deepening of the reform of the troupe system of the state-owned academy of literature and art and the introduction of a series of supporting policies for the performing arts industry make people see hope. Folk capital has injected vitality into the performing arts industry, and the private performing enterprises will be the main body of the performing arts industry in the future. The performing arts industry is the trend and result of the industrialization of the production of performing arts. It must have similar points with the industries formed by other production activities of human beings and follow the common basic law of development. Division of labor and specialization is an important source of industrial growth and economic progress, and the expansion and deepening of division of labor and specialization lead to the evolution of industrial organization. Firstly, the industrial chain is an abstract summary of the mode of production caused by the expansion and deepening of division of labor and specialization, and the second is an image expression of the industrial organization and its related institutional arrangements. The typical organizational form of industrial chain is inter-firm network (intermediate organization, including virtual enterprise, strategic alliance, subcontracting system, enterprise cluster, supply chain network, franchise and enterprise group, etc.) The concept and theory of the performing arts industry chain is not complicated. What is complicated is the concrete construction of the performing arts industry chain. Each link of the chain is made up of completely different forces, and some links are separated by huge obstacles of the system. Some links are even missing, it is not easy to form these links into a smooth chain in industrial practice. From the macro point of view of the industry, the performing arts industry chain consists of three major production links-the essential element platform for copyright trading and actor brokerage, the performing theater and the electronic ticketing network system as the distribution channel. The "Baby Theater" and "Urban Experimental Theater", which the Shandong World Expo Performing Arts Agency Co., Ltd cooperated with the Jinan Children's Art Theater, created the "PPP model" which can effectively link up the different links of the industrial chain. According to research, Shandong Expo Performing Arts Brokerage Co., Ltd. has basically established its own operation model. On the premise of external market cultivation and internal resource accumulation, the company is based on advanced and efficient electronic ticketing and network system. This paper explores and establishes the production organization model of "Theater as the center" and the market operation mode of equal emphasis on the utilization of content resources and the promotion and promotion of products, and on the whole forms a profit model based on box-office, sponsorship and derivative products. The company has launched a more comprehensive industrial chain layout, which has become the basis of the company's development strategy.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

【参考文献】