动漫广告实例分析及对我国动漫广告业启示

发布时间：2018-04-22 17:50

本文选题：动漫广告 + 奖项分析　；参考：《内蒙古大学》2012年硕士论文

【摘要】：动漫广告作为一种广告形式,在现代广告业开始之初就伴随着广告业的发展不断发展,是集广告业与动漫产业两者特色的共生产业。近年来,随着新媒介技术革新、广告产业改革、动漫产业壮大,动漫广告业业不断发展,一方面在广告业中所占比重不断扩大,另一方面业越来越成为动漫产品价值增值的一个直观手段。本文首先选取中国广告业中四个重要奖项中获奖作品和部分入围作品,通过对选取样本进行分析、研究,总结出近年我国动漫广告发展的类型、原因、营销手法,从而得出对于动漫广告产业的一个宏观认识。其次分析我国的动漫产业发展概况及区位优势及发展制约因索,最后将广告产业发展置于样本分析内容中,得出对于我国广告产业发展的建议。
[Abstract]:As an advertising form, animation advertising has been developing with the development of advertising industry since the beginning of modern advertising industry. It is a symbiotic industry with the characteristics of advertising industry and animation industry. In recent years, with the innovation of new media technology, the reform of advertising industry, the expansion of animation industry, the development of animation and advertising industry, on the one hand, the proportion of advertising industry has been expanding. On the other hand, the industry has become an intuitive means of increasing the value of animation products. This paper first selects the winning works and some shortlisted works of four important awards in the advertising industry of China. Through the analysis and research of selected samples, it summarizes the types, reasons and marketing techniques of the development of animation advertising in China in recent years. In order to reach a macro understanding of the animation advertising industry. Secondly, it analyzes the development of animation industry in China and its location advantages and constraints. Finally, it puts the development of advertising industry in the sample analysis content, and draws some suggestions for the development of advertising industry in China.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F713.8;G124

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