文化产品隐性价值评价研究

发布时间：2018-04-24 05:00

本文选题：文化产品 + 隐性价值　；参考：《燕山大学》2012年硕士论文

【摘要】：文化是民族的灵魂，代表着国家的软实力。随着经济的快速发展，文化发展和建设规模也日益壮大。文化产业作为文化发展的核心，其在未来世界性竞争中的重要性不言而喻。与发达国家相比，文化产品及其价值的研究在我国起步较晚，目前还处于初级阶段。如何提高文化产品价值，尤其是提高隐性价值，是解决文化产业发展的一个关键突破口。本文的研究目的在于通过对文化产品隐性价值概念的界定与评价，挖掘文化产品隐性价值的潜力，为更好地开发文化产品的价值、促进文化产业的健康发展提供理论依据。首先，在调研了国内外的文化产品相关文献的基础上，本文对文化产品领域的相关研究进行了综述，阐述了文化产品隐性价值的相关基本概念和理论。其次，本文对文化产品的特征和特殊属性进行了分析，根据这些特征和特殊属性，综合其他学者的研究成果，，从文化价值、社会价值、市场价值三方面构建了适合评价文化产品隐性价值的指标体系。再次，将所构建的评价指标体系与层次分析法和熵权法相结合，分别从消费者和专家角度构建了评价模型。最后，根据调查问卷的结果，运用评价模型，对以主旋律为题材的两部电影分别进行了评价，并对评价的结果进行了分析，同时还对如何提高文化产品隐性价值提出了建议。
[Abstract]:Culture is the soul of the nation and represents the soft power of the country. With the rapid development of economy, the scale of cultural development and construction is also growing. Cultural industry as the core of cultural development, its importance in the future world competition is self-evident. Compared with the developed countries, the study of cultural products and its value started late in China and is still in the primary stage. How to improve the value of cultural products, especially the hidden value, is a key breakthrough to solve the development of cultural industry. The purpose of this paper is to explore the potential of the hidden value of cultural products through the definition and evaluation of the concept of hidden value of cultural products, to provide a theoretical basis for the better development of the value of cultural products and to promote the healthy development of cultural industries. First of all, on the basis of investigating the literature of cultural products at home and abroad, this paper summarizes the related research in the field of cultural products, and expounds the basic concepts and theories of the hidden value of cultural products. Secondly, this paper analyzes the characteristics and special attributes of cultural products, according to these characteristics and special attributes, synthesizes the research results of other scholars, from the cultural value, social value, The index system suitable for evaluating the recessive value of cultural products is constructed in three aspects of market value. Thirdly, the evaluation model is constructed from the perspective of consumers and experts by combining the evaluation index system with AHP and entropy weight method. Finally, according to the results of the questionnaire, this paper uses the evaluation model to evaluate the two films with the theme of theme, and analyzes the results of the evaluation, and puts forward some suggestions on how to improve the hidden value of cultural products.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

【参考文献】