中国影视行业如何形成世界级竞争力

发布时间：2018-05-01 07:15

本文选题：影视文化 + 软实力　；参考：《人民论坛·学术前沿》2015年19期

【摘要】：中国影视文化发展正面临着新的形势和新的环境。能否在这种背景下占领主动,是影视文化软实力提升面临的重要任务。而在影视文化软实力的诸多构成要素中,竞争力又是最为现实的要素。影视文化竞争力指的是特定国家或地区的影视在生产、运营、传播等方面所具有的综合比较优势。我国影视文化在长期的发展过程中,受国内政治经济社会文化等多种因素的制约以及国际影视文化发展潮流的影响,已经形成了独特的竞争优势,当然也存在着诸多不足。要全面提升我国影视文化竞争力,需要多方努力,从体制、市场、教育和环境等几方面提供保障和支持。
[Abstract]:The development of Chinese film and television culture is facing new situation and new environment. It is an important task for the promotion of soft power of film and television culture to take the initiative under this background. But in the film and television culture soft power many constituent elements, the competition ability is the most realistic factor. The competitive power of film and television culture refers to the comprehensive comparative advantage in production, operation and dissemination of film and television in a particular country or region. In the process of long-term development of Chinese film and television culture, restricted by many factors, such as domestic politics, economy, society and culture, and the influence of international film and television culture development trend, Chinese film and television culture has already formed a unique competitive advantage, and of course there are many shortcomings. In order to enhance the competitiveness of film and television culture in China, it is necessary to provide protection and support from the aspects of system, market, education and environment.
【作者单位】：中国传媒大学传媒艺术与文化研究中心;中国传媒大学艺术学部;
【基金】：国家社科重大招标课题“中国影视文化软实力提升的战略与策略研究”阶段性成果,项目批准号:14ZDA055
【分类号】：J943

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