动漫衍生品设计研究与开发

发布时间：2018-05-05 06:11

本文选题：动漫 + 动漫衍生品　；参考：《天津科技大学》2013年硕士论文

【摘要】：时至今日,“动漫”的含义己远非一部动画电影或是一套漫画丛书那么简单了。从与产品产业的结合开始,它已经是融合了从市场调研开发到企划、制作、放映以及后期产品的设计开发销售整个流程的系统性产业。动漫衍生品则是这条庞大产业链的有利助臂,对衍生品的设计和开发已经得到越来越多业界人士的重视。动漫强国的经验值得我们借鉴和学习,然而,如何设计开发出适合在我国本土生长并长青的动漫衍生品是一个有待探讨的问题。其中,结合了本土特色的动漫衍生品的设计宗旨、设计方法与流程、设计方向等问题是本课题所要探讨的,那么在这之前就必须要理清动漫产业、动漫及其衍生品的关系及影响动漫衍生品设计开发的条件和制约因素。与其简单的说本课题是对动漫衍生品的研究,不如说是基于动漫作品上的衍生品的设计研究。众所周知,动漫衍生品的设计与动漫作品息息相关,动漫是衍生品的土壤,只有一部成功的动漫作品才意味着其衍生品是否拥有可开发性。因此,课题还将着重探讨形成衍生品之前动漫作品所要做的准备工作。这也就决定了本课题不仅探讨的是动漫衍生品的设计与开发,它的前提——动漫,尤其是我国本土动漫的开发也是我们的主要研究范围。另一方面,动漫衍生品在经过漫长的发展过程后已经不仅仅是依靠动漫作品形象来获取利润,动漫衍生品的发展正向与动漫作品同步开发与制作的阶段发展完善着。综上所述,本文在理论方面将主要阐述和分析动漫衍生品与动漫相互推动的关系,从动漫衍生品的特质结合其衍生的土壤“动漫”论起,阐述了动漫对动漫衍生品产生的作用和影响,以及动漫的世界观、动漫形象对动漫衍生品设计开发的重要性。通过对比国内外动漫产业及案例分析,以及现阶段我国动漫业环境、动漫产业动态和其衍生产品发展的各方面分析,课题将结合动漫衍生产品的特质来研究动漫衍生品设计所需的条件和途径,找寻我国动漫衍生品本身、动漫衍生品与动漫之间的差异与关系,以此来探究我国动漫衍生品设计法则和开发前景。针对国内动漫产业的现状,探讨动漫衍生品在我国如何定位、发展和开发,阐明动漫衍生品设计和开发之方法路径,找寻适合我国动漫衍生品发展的创新点,设计开发出“本土化”的动漫衍生品。
[Abstract]:Today, the meaning of "Anime" is far more than an animated film or a comic book series. From the combination with the product industry, it is a systematic industry that integrates the whole process from market research and development to planning, production, projection and later product design, development and sales. Animation derivatives is this huge industrial chain of beneficial arm, the design and development of derivatives has been more and more attention of the industry. However, how to design and develop anime derivatives suitable to grow in our country is a problem to be discussed. Among them, the design purpose, design method and process, design direction and so on of anime derivatives with local characteristics are to be discussed in this subject, so we must clear up the animation industry before this. The relationship between animation and its derivatives and the conditions and constraints affecting the design and development of animation derivatives. This topic is based on the design of animation derivatives rather than the research of animation derivatives. As we all know, the design of animation derivatives and animation works are closely linked, animation is the soil of derivatives, only a successful animation works means that its derivatives have been developable. Therefore, the subject will also focus on the formation of derivatives before the animation works to do the preparatory work. This also determines that this subject not only discusses the design and development of animation derivatives, but also its premise-animation, especially the development of local animation is our main research scope. On the other hand, after a long process of development, animation derivatives have not only relied on the image of animation works to obtain profits, the development of animation derivatives is developing to the stage of simultaneous development and production of animation works. To sum up, this paper will mainly explain and analyze the relationship between animation derivatives and animation in theory, from the characteristics of animation derivatives combined with its derived soil "animation" theory, This paper expounds the effect and influence of animation on animation derivatives, as well as the world view of animation, and the importance of animation image to the design and development of animation derivatives. By comparing the domestic and foreign animation industry and case analysis, as well as the current situation of China's animation industry, animation industry trends and its derivative product development in all aspects of analysis, The subject will combine the characteristics of animation derivatives to study the conditions and ways of animation derivatives design, find out the animation derivatives themselves, animation derivatives and animation between the difference and relationship, In order to explore our country animation derivatives design principles and development prospects. In view of the current situation of domestic animation industry, this paper discusses how to position, develop and develop animation derivatives in China, expounds the way of design and development of animation derivatives, and finds out the innovation points suitable for the development of animation derivatives in China. Design and development of "localization" of animation derivatives.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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