审美视阈下城市传媒产业与城市形象研究

发布时间：2018-05-06 07:27

本文选题：传媒产业 + 城市形象　；参考：《新闻战线》2014年10期

【摘要】：正城市形象作为提升城市影响力和竞争力,推动城市经济发展的重要窗口,深刻诠释着城市的人文信息、精神风貌,寄托着人们的精神慰藉和情感期望,彰显人们的审美心理和艺术感染力。城市形象的传播与品牌塑造需要借助城市传媒产业艺术审美的渲染来摆脱当前低文化群体圈的束缚,才能构建与城市形象相匹配的文化品位。城市作为传媒文化的主要策源地和消费场域,传媒文化产业的发展对于城市经济、城市形象的构建与传播发挥着越来越重要的作用。随着网络的广泛兴起,我国的传媒文化产业市场也经历着消费文化的变异与重
[Abstract]:As an important window to promote the influence and competitiveness of the city and promote the development of the city economy, the image of the positive city deeply interprets the humanistic information, the spiritual style and the outlook of the city, and holds the people's spiritual comfort and emotional expectation. Show people's aesthetic psychology and artistic appeal. The dissemination and brand shaping of city image need to get rid of the bondage of the low cultural group circle by the aesthetic rendering of the city media industry in order to construct the cultural taste matching with the city image. As the main source of media culture and consumption field, the development of media culture industry plays a more and more important role in the construction and dissemination of urban economy and city image. With the widespread rise of the network, the media culture industry market of our country is also experiencing the variation and the heavy consumption culture.
【作者单位】：唐山师范学院;
【基金】：2013年度河北省社科基金项目研究成果(项目编号:HB13YS010)
【分类号】：G206

【参考文献】