电影产品的营销结构变迁:基于技术视角的考察

发布时间：2018-05-13 09:43

  本文选题：结构变迁 + 技术视角　； 参考：《电影评介》2016年15期

【摘要】：正2015年中国电影发展取得突破性成果,全国电影总票房达440.69亿元,同比增长48.7%,其中国产电影票房达271.36亿元。~([1])毫无疑问,电影业进入了新的高速增长期,同时随着互联网经济的渗入,来自行业外的跨界现象比比皆是,电影产品的营销格局面临怎么样的变化?我们又将如何看待这一新的变化呢?一、变迁的内容现代电影工业发展至今,已经形成了清晰、细化的功能分工,营销作为电影产品化历程中的重
[Abstract]:In 2015, the development of Chinese films made a breakthrough. The total box office of Chinese films reached 44.069 billion yuan, an increase of 48.7% over the same period last year. There is no doubt that the domestic film industry has entered a new period of rapid growth, of which the domestic film box office has reached 27.136 billion yuan. [1] there is no doubt that the film industry has entered a new period of rapid growth. At the same time, with the infiltration of the Internet economy, cross-border phenomena from outside the industry are everywhere. What kind of changes are the marketing pattern of film products facing? How will we view this new change? First, the content of change, the development of modern film industry so far, has formed a clear, detailed functional division of labor, marketing as a film product in the process of heavy
【作者单位】： 中国传媒大学;
【分类号】：J943
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本文编号：1882635