2013年中国传媒业的发展状况与未来态势——基于智能化社会文本分析技术视野中的中国传媒业

发布时间：2018-05-26 04:10

本文选题：智能化社会文本分析技术 + 中国传媒产业　；参考：《社会科学战线》2014年03期

【摘要】：文章以2013年与传媒业相关的新闻与微博文本为基础数据,采用词频分析的方法,经过聚类排重与无意义词提出,提取归纳了传媒业年度热词、传媒业地区关键词、传媒业行业关键词、传媒业总体趋势词四个词群。从社会认知的维度出发,通过社会实际呈现的有关传媒业的文本中的关键词的词频分析,管窥出本年度传媒业的热点,并预测传媒业未来的发展趋势。数据及分析表明,中国传媒业在2013年承受重大压力,多少有些被动无奈的"改革"、产权界限并不明晰条件下的"并购"、概念流行但把握度低的"大数据"这三个关键词成为2013年中国传媒业的年度热词,一方面表明中国传媒业正承受着巨大压力,另一方面也预示着中国传媒业的未来发展将表现为种种的不确定性———传媒业的发展改革已经进入了深水区、传媒技术改变社会形态并受到社会的反制、传统媒体内部矛盾集中爆发、移动互联网增量与PC互联网存量调整突破这四个方面。
[Abstract]:Based on the data of news and Weibo texts related to the media industry in 2013, this paper uses word frequency analysis method, through clustering weight and meaningless words put forward, extracts and sums up the annual hot words of the media industry, the key words of the media industry region, Media industry key words, media industry general trend words four word groups. From the perspective of social cognition, through the analysis of the word frequency of the key words in the text of the media industry, this paper gives a glimpse of the hot spots of the media industry in this year, and predicts the future development trend of the media industry. Data and analysis show that China's media industry came under heavy pressure in 2013. Some passive and helpless "reform", "merger and acquisition" under the condition of unclear property rights boundaries, the three key words "big data", which is popular in concept but low in grasp, have become the annual hot words of the Chinese media industry in 2013. On the one hand, it shows that the Chinese media industry is under great pressure, on the other hand, it also indicates that the future development of the Chinese media industry will be manifested in various uncertainties-the development and reform of the media industry has entered a deep water area. The media technology changes the social form and is controlled by the society, the internal contradictions of the traditional media erupt, the increment of mobile Internet and the adjustment of PC Internet stock break through these four aspects.
【作者单位】：中国人民大学新闻学院;
【分类号】：G206-F

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