文化产业发展与社会价值取向

发布时间：2018-05-26 16:12

本文选题：文化产业 + 价值观　；参考：《北京联合大学学报(人文社会科学版)》2015年02期

【摘要】：我国文化产业的缘起与发展同发达国家文化产业盛兴的最根本的差异,在于对文化产业的价值判断和文化消费的社会价值取向不同。近年来我们更多地强调文化产业所能创造的经济价值,而在一定程度上忽视了文化产业的社会价值。在对社会主义价值观的弘扬和对中华民族文化的继承和传播上,文化产业发挥了其作用,但是政府在一定程度上的过度干预,也给文化产业的全面发展带来了阻力。而发达国家的文化产业起源于人文主义思潮洗礼下的对人性合理需求的满足,着重于对人性特征的无止境地探寻和对人类未来美好精神世界的求索与憧憬,更重视文化产品创造对市场需求的满足和更大程度上获取世界各国民众的喜欢,在资源开发上更突出对全人类优秀的文化资源的传承与弘扬。因此,应当转变我国文化产业的发展理念,站在全人类文化发展的高度,理性探索我们的文化产业理念、产业目标、产业动力以及产业发展模式,重构我们的文化产业价值判断体系,使得我们的文化产业真正成为可持续的绿色产业。
[Abstract]:The most fundamental difference between the origin and development of Chinese cultural industry and the flourishing of cultural industry in developed countries lies in the difference in the value judgment of cultural industry and the social value orientation of cultural consumption. In recent years, we pay more attention to the economic value that cultural industry can create, but neglect the social value of cultural industry to some extent. The cultural industry has played its role in carrying forward the socialist values and inheriting and spreading the Chinese culture, but the excessive intervention of the government to a certain extent has also brought resistance to the overall development of the cultural industry. The cultural industry of developed countries originates from the satisfaction of the reasonable demand for human nature under the baptism of humanism, focusing on the endless exploration of the characteristics of human nature and the search for and vision of a better spiritual world for human beings in the future. More attention should be paid to the creation of cultural products to meet the needs of the market and to a greater extent to gain the liking of people all over the world, and to highlight the inheritance and promotion of the outstanding cultural resources of all mankind in the development of resources. Therefore, we should change the development concept of our cultural industry, stand at the height of the cultural development of all mankind, rationally explore our cultural industry idea, industry goal, industry motive force and industrial development mode. Reconstructing our cultural industry value judgment system makes our cultural industry become a sustainable green industry.
【作者单位】：北京工业大学文化创意产业研究所;
【分类号】：G124

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