文化创意项目投资决策研究

发布时间：2018-05-28 16:15

本文选题：文化创意 + 项目评价　；参考：《东华大学》2013年硕士论文

【摘要】：近年来,文化创意产业实践的全球蜂起已成为一个基本的事实和发展趋势。但是对文化创意的现有研究中多数是关于产业内容以及产业发展的政策研究,几乎未涉及文化创意项目投资评价,本文对其进行了初步尝试和探讨。本文针对文化创意项目自身的特点,提出了通过语言多属性评价方法来对文化创意项目投资进行综合评价模型,语义评价方法主要适合用于决策信息、指标描述不准确的情况下的模糊决策,方法简单且快速。针对文化创意项目投资决策研究,本文主要进行了以下方面的研究工作：第一,对本文的研究背景、研究现状、技术路线进行了一定的介绍,同时对创业项目投资理论、语言多属性决策理论等理论基础进行学习。第二,通过对现有风险投资评价模型的研究,分析并结合文化创意项目评价特点,以项目运作为基础,系统分析和建立了文化创意项目评价指标。第三,本文采用基于语言信息的语言多属性评价模型对文化创意项目进行评价和选择,在确定权重时基于离差最大化思想和归一法确定决策者权重和属性权重。第四,在实证分析中,本文选取了YNYX项目、BFWB项目、BADBY项目信息,给4名专家发送邮件请他们用语言评估标度对各评价指标以及属性权重给出语言信息,收集语言评价信息后,对语言信息进行合理计算,得出结果。在文化创意现有研究中较多的是在产业发展研究,关于文化创意项目的投资决策还没有涉及,其实际操作都是依据决策者主观经验进行的,没有相应的评价模型,其结果往往会因为决策者的不同使得结果的偏差较大,投资效果也不理想。语言多属性评价模型在选取指标时结合文化创意项目评价特点,以项目运作为基础,系统分析和建立了文化创意项目评价指标。在得到项目评价综合的语言值后,不但能通过排序甄选出最优项目,也能根据语言值初步判断项目优劣,对文化创意项目投资决策有一定的参考意义。
[Abstract]:In recent years, the global emergence of cultural and creative industry has become a basic fact and development trend. However, most of the existing researches on cultural creativity are about the content of industry and the policy of industrial development, almost no investment evaluation of cultural and creative projects is involved. This paper makes a preliminary attempt and discussion on it. According to the characteristics of cultural and creative projects, this paper puts forward a comprehensive evaluation model for the investment of cultural and creative projects through the method of multi-attribute evaluation of language. The semantic evaluation method is mainly suitable for decision information. The method of fuzzy decision in the case of inaccurate index description is simple and fast. In view of the research on investment decision of cultural and creative projects, this paper mainly carries out the following research work: The first part introduces the research background, current situation and technical route of this paper. At the same time, it studies the theories of venture capital theory, language multi-attribute decision theory and so on. Secondly, through the research of the existing venture capital evaluation model, the evaluation index of cultural and creative project is analyzed and established systematically based on the project operation and the characteristics of cultural and creative project evaluation. Thirdly, this paper uses the linguistic multi-attribute evaluation model based on language information to evaluate and select the cultural and creative items, and determines the weight of decision makers and attributes based on the maximization of deviation and the normalization method. Fourthly, in the empirical analysis, this paper selects the information of YNYX project and sends an email to four experts asking them to give language information on each evaluation index and attribute weight with the language evaluation scale, and then collect the language evaluation information. The language information is calculated reasonably and the result is obtained. In the current research of cultural creativity, more research is in the industry development, the investment decision of cultural and creative projects has not been involved, its actual operation is based on the subjective experience of decision makers, there is no corresponding evaluation model. The result is often caused by the difference of decision makers, and the investment effect is not ideal. According to the characteristics of cultural and creative project evaluation, the multi-attribute evaluation model of language is used to analyze and establish the evaluation index of cultural and creative project systematically on the basis of project operation. After getting the comprehensive language value of project evaluation, we can not only select the best item by ranking, but also judge the project according to the language value, which has certain reference significance for the investment decision of cultural and creative project.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124;F224

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