传统媒体发展社群经济的机遇与挑战

发布时间：2018-05-31 02:20

本文选题：社群化 + 网络重构　；参考：《青年记者》2016年15期

【摘要】：正传统媒体需转变思维,进一步强化自身特色,细分用户需求,有针对性地提供内容和开展互动。连接一切,是互联网的本质所在。随着社交媒体平台的逐步发展,现实世界人们的互动与交流被网络重构并扩大。网络社群逐渐形成,随之而来的是社群经济。2015年被称为社群经济元年,社群经济给传统媒体的转型发展提供了新的机遇,也带来了新的挑战。
[Abstract]:Traditional media need to change their thinking, further strengthen their own characteristics, subdivide the needs of users, and provide content and interaction. Connecting everything is the essence of the Internet. With the development of social media platform, the interaction and communication of people in the real world are reconstructed and expanded. The network community is gradually formed, followed by the social economy, which is called the first year of the social economy in 2015. The social economy provides new opportunities and challenges for the transformation and development of traditional media.
【作者单位】：长沙晚报全媒体运营中心;湖南科技报;
【分类号】：G206-F

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