HQP公司采购战略研究

发布时间：2018-06-05 00:18

本文选题：采购战略 + SWOT分析　；参考：《兰州大学》2012年硕士论文

【摘要】：2009年随着我国首部《文化产业振兴规划》的颁布,令大众的目光再一次聚焦于此,并开始重新审视文化产业的发展前景。HQP公司作为文化产业内的一份子,即迎来了前所未有的发展契机,又必须面对自身资源的限制,如何最大限度的获取外部资源,成为一个不可回避的问题。采购部作为公司体现筹供能力的职能部门之一,制定一个切实可行的采购战略在此时就显得尤为重要。本文根据职能战略研究的一般方法,对HQP公司采购战略制定的过程及结论进行阐述。具体研究内容如下：先通过HQP公司的外部、内部环境分析,提炼总结出公司的机遇、威胁、优势、劣势；再根据已知的公司使命及目标,通过EFE矩阵、IFE矩阵、SWOT矩阵制定出多个采购战略的备选方案；最终经定量战略计划矩阵(QSPM)进行决策,确定HQP公司的最优采购战略,并且针对采购战略实施、控制等方面进行分析,为实现公司总体战略目标提供供应保障。
[Abstract]:In 2009, with the promulgation of the first "Plan for the Revitalization of Cultural Industry" in China, the eyes of the public once again focused on this, and began to re-examine the development prospects of the cultural industry. HQP Company as a member of the cultural industry, The opportunity of unprecedented development has been ushered in, and the restriction of its own resources must be faced with. How to obtain external resources to the maximum extent has become an unavoidable problem. As one of the functional departments of the company, it is very important to draw up a feasible purchasing strategy. According to the general method of functional strategy research, this paper expounds the process and conclusion of HQP purchasing strategy. The specific research contents are as follows: firstly, through the external and internal environment analysis of HQP Company, the author summarizes the opportunities, threats, strengths and weaknesses of the company, and then according to the known mission and objectives of the company, Through the EFE matrix, the EFE matrix and the SWOT matrix are used to work out the alternative schemes of multiple procurement strategies. Finally, through the quantitative strategic planning matrix QSPM, the decision is made to determine the optimal purchasing strategy of the HQP Company, and the analysis is made on the implementation and control of the procurement strategy, and so on. To achieve the overall strategic objectives of the company to provide supply protection.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;G124

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