新乡市区电影院经营状况研究

发布时间：2018-06-06 14:03

本文选题：市区电影院 + 消费群体　；参考：《西南大学》2013年硕士论文

【摘要】：随着电影作为文化产业的迅速发展,在中国很多一线城市的电影市场已经接近于饱和状态,各种竞争也是非常激烈。因此很多电影院线在选择新的目标城市时,都纷纷将眼光注视在了二线甚至是三线的一些城市,电影市场不断地在一些地级市迅速扩张并取得发展,这些城市的电影市场也成为了商家眼里非常具有潜力的“大蛋糕”,例如河南奥斯卡院线、大地院线、江苏东方院线等等,都纷纷想要挤进这些城市来切上一刀分一杯羹。地级市的电影院也开始犹如雨后春笋般在近几年迅速开始崛起,大量电影院开始在这些二三线城市建立,电影院线不断扩大其市场覆盖率促使了电影市场的复苏。本文选取了地理位置和历史背景都具有典型性的河南省新乡市作为研究对象,新乡市的电影市场最主要集中在市区,尤其是在靠近火车站的地方形成了新乡电影市场的产业集聚地,仅在此就有新星奥斯卡影院、胖东来奥斯卡影院、大地数字影院、奥斯卡银马影城、银河欢乐影城、阳光国际影城等六家电影院在发展新乡的电影市场,而这几家电影院又各具特色。殊不知,在没有这几家电影院时,新乡市区的电影院数目在其高峰时代就达到了30家(含剧院)之多,而其地理位置也并没有像现在这般集中化,基本状况就是分布在新乡市的各个街道上,相对如今的状况显得比较均匀。通过对新乡市市区电影院的深入调查研究反映出中国地级市电影市场的发展现状。文章共分为了五个章节。第一章作为绪论部分对河南省新乡市市区经济文化发展的一些情况做了简单介绍,并以此说明论文选题的原因和自己在此过程中主要使用的研究方法。第二章为新乡市区早期电影院的发展回顾,分为两个小节。第一小节以最早出现在新乡市的电影放映业作为切入点,通过对一些历史资料的整理和对以前老一辈电影工作者的采访,对新乡市早期的电影放映、发行、宣传分为解放前以及解放后做出比较详尽的整理：第二小节对新乡市区早期的电影院发展及其后期状况作介绍。第三章是通过自己对影院的调查,针对现在新乡市区出现的7家电影院的自身特点以及其经营形式展开介绍。第四章是通过对消费群体的调查,从观众的各个层面上将一个真是的地级市市区的电影市场状况以及电影院所面临的挑战和存在的问题予以呈现。第五章是自己对于新乡市区电影院的一点思考,其中对新乡电影市场所处的微观环境和宏观环境进行分析,也是自己在做调查的将近一年的过程中的一些感想和对未来中国电影市场的美好憧憬。
[Abstract]:With the rapid development of film as a cultural industry, the film market in many first-tier cities in China has been close to saturation, and the competition is very fierce. As a result, when many cinema chains choose new target cities, they have their eyes fixed on some cities on the second or third tier. The film market continues to expand and develop rapidly in some prefecture-level cities. The film market in these cities has also become a "big cake" with great potential in the eyes of businessmen. For example, Henan Academy Awards, the Land Academy, Jiangsu Oriental Cinema, and so on, all want to squeeze into these cities to get a slice of the cake. Movie theaters in prefecture-level cities have also sprung up in recent years, with a large number of cinemas starting to be built in these second-tier cities, and a growing number of cinemas have contributed to the recovery of the film market. This paper selects Xinxiang City of Henan Province, which has typical geographical location and historical background, as the research object. The film market of Xinxiang City is mainly concentrated in the urban area. In particular, near the railway station, the Xinxiang film market has formed an industrial agglomeration. Here alone, there are Nova Oscars Cinema, Fat Dong Lai Oscar Cinema, Earth Digital Cinema, Oscar-Silver Horse Studios, Galaxy Joy Studios. Six cinemas, such as Sunshine International, are developing the film market in Xinxiang, and these cinemas have their own characteristics. However, in the absence of these cinemas, the number of cinemas in Xinxiang reached as many as 30 (including theatres) at its peak, and its geographical location was not as centralized as it is now. The basic situation is the distribution of Xinxiang on the streets, relative to today's situation is more uniform. Through the deep investigation and study of the cinemas in Xinxiang City, the present situation of the film market in the prefectural cities in China is reflected. The article is divided into five chapters. The first chapter is an introduction to the economic and cultural development of Xinxiang City, Henan Province, and to explain the reasons for the topic and the main research methods used in this process. The second chapter reviews the development of the early cinemas in Xinxiang, which is divided into two sections. The first section takes the film screening industry, which first appeared in Xinxiang City, as a starting point. Through the collation of some historical materials and interviews with the older generation of film workers, the early films in Xinxiang City were screened and released. Propaganda is divided into pre-liberation and post-liberation to make a more detailed arrangement: the second section of the Xinxiang early cinema development and its later status. The third chapter introduces the characteristics of 7 cinemas and their management form through their own investigation of cinemas. The fourth chapter is through the investigation to the consumer group, from the audience's each level, presents the movie market situation and the movie theater's challenge and the existence question in a real prefecture-level city urban area. In the fifth chapter, I think about the movie theater in Xinxiang city. Among them, I analyze the micro and macro environment of the film market in Xinxiang. It is also some of my feelings in the course of nearly a year of research and a good prospect for the future Chinese film market.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J946

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